Basbas Makes Hierbas Appealing to North American Consumers
Laura McQuarrie — May 20, 2023 — Lifestyle
Basbas is a new lower-ABV herbal spirit that shares the taste of more than a dozen herbs and spices. This "multidimensional spirit" speaks to consumers who are conscious about what they choose to consume, and it's introducing a fresh and modern version of Ibiza’s traditional hierbas to the United States market.
Consumers' changing preferences and attitudes toward alcohol have led to the emergence of lower-ABV herbal spirits, indicating a growing interest in moderation, wellness and diverse drinking experiences. The rise of lower-ABV herbal spirits taps into the desire for sophisticated, herb-infused libations that can be enjoyed responsibly and without the intensity of higher alcohol options. This shift also aligns with the increasing appreciation for natural ingredients and botanical flavors, as consumers explore unique and nuanced drinking experiences.
Consumers' changing preferences and attitudes toward alcohol have led to the emergence of lower-ABV herbal spirits, indicating a growing interest in moderation, wellness and diverse drinking experiences. The rise of lower-ABV herbal spirits taps into the desire for sophisticated, herb-infused libations that can be enjoyed responsibly and without the intensity of higher alcohol options. This shift also aligns with the increasing appreciation for natural ingredients and botanical flavors, as consumers explore unique and nuanced drinking experiences.
Trend Themes
1. Lower-abv Herbal Spirits - The rise of lower-ABV herbal spirits taps into the desire for sophisticated, herb-infused libations that can be enjoyed responsibly and without the intensity of higher alcohol options
2. Moderation and Wellness - Consumers' changing preferences and attitudes toward alcohol have led to the emergence of lower-ABV herbal spirits, indicating a growing interest in moderation, wellness and diverse drinking experiences
3. Botanical Flavors - The increasing appreciation for natural ingredients and botanical flavors aligns a disruptive innovation opportunity to explore unique and nuanced drinking experiences.
Industry Implications
1. Alcoholic Beverage - The rise of lower-ABV herbal spirits indicates an opportunity for development of product offerings targeted towards consumers who want to enjoy unique and refreshing drinks without the intensity of higher alcohol options
2. Hospitality - The shift towards lower ABV cocktails could lead to an increase of options for non-alcoholic cocktails and mocktails for current health-conscious consumers
3. Wellness - The trend towards more conscious drinking habits and wellness brings innovative opportunities for companies who can capitalize on these needs. Consider educational programming about responsible alcohol consumption, as well as diversifying beverage options for a mindful consumers.
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