The Jägermeister 'The Secret is Ice Cold' Campaign is Icy
Michael Hemsworth — September 7, 2022 — Marketing
The Jägermeister 'The Secret is Ice Cold' campaign is being launched in the UK with the use of promotional bottles of the brand's signature herbal liqueur for consumers to enjoy.
The bottles are each equipped with a back label that's temperature-sensitive to encourage the consumer to keep the bottle as cold as possible. The label will reveal a secret code for consumers to enter online to try their hand at winning one of 1,500 prizes. This includes a variety of Jägermeister-themed products along with a European Jägermeister festival experience for them and three friends.
The Jägermeister 'The Secret is Ice Cold' campaign will see 500,000 bottles launched in the UK and is sure to drive home the brand's signature ethos.
The bottles are each equipped with a back label that's temperature-sensitive to encourage the consumer to keep the bottle as cold as possible. The label will reveal a secret code for consumers to enter online to try their hand at winning one of 1,500 prizes. This includes a variety of Jägermeister-themed products along with a European Jägermeister festival experience for them and three friends.
The Jägermeister 'The Secret is Ice Cold' campaign will see 500,000 bottles launched in the UK and is sure to drive home the brand's signature ethos.
Trend Themes
1. Temperature-sensitive Packaging - There is an opportunity to develop packaging for other beverages or products that react to temperature changes and offer rewards to customers.
2. Interactive Back Labels - Developing back labels that offer an interactive experience by revealing codes or messages to customers can increase engagement and brand loyalty.
3. Online Rewards Programs - There is potential to create online rewards programs for various products that offer prizes and experiences to customers who participate.
Industry Implications
1. Alcoholic Beverages - Alcohol brands can utilize temperature-reactive packaging and interactive back labels to drive sales and increase customer engagement.
2. Food and Beverage - Food and beverage brands can explore using temperature-reactive packaging and online rewards programs to encourage customers to choose their products over competitors.
3. Marketing and Advertising - The use of temperature-reactive packaging and interactive back labels offers marketing and advertising agencies an opportunity to create unique campaigns and increase brand awareness for their clients.
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