INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Laura McQuarrie — November 1, 2023 — Marketing
References: usa.inaba-churu & luminews.my
For many, the prospect of seeing their face on a billboard in Times Square remains a distant dream but around National Cat Day, some cat owners will get the chance to see their beloved feline friends earn a coveted spot on the big screen. INABA created a commercial that's being shown on the NASDAQ screen in Times Square for a limited time and it spotlights Churu, the company's line of creamy treats made to create special moments through hand-feeding.
The commercial created for the brand's Who's the Cat's MEOW Challenge is the result of cat parents posting videos on social media and tagging them with #MeowForChuru. In all, the commercials showing cats enjoying their favorite flavor was created from more than 500 submissions.
The commercial created for the brand's Who's the Cat's MEOW Challenge is the result of cat parents posting videos on social media and tagging them with #MeowForChuru. In all, the commercials showing cats enjoying their favorite flavor was created from more than 500 submissions.
Trend Themes
1. User-generated Cat Content - The popularity of INABA's cat video submission challenge showcases the trend of user-generated cat content, presenting opportunities for brands to engage with their audience by featuring their own customers' pets.
2. Brands Leveraging Social Media - INABA's #MeowForChuru campaign highlights the trend of brands leveraging social media platforms to crowdsource content, opening up possibilities for other companies to increase brand awareness and generate user-generated content.
3. Creating Memorable Brand Experiences - INABA's commercial on the NASDAQ screen in Times Square demonstrates the trend of brands creating memorable experiences for their customers, indicating opportunities for businesses to take their advertising efforts to iconic locations and make a lasting impression.
Industry Implications
1. Pet Food - INABA's cat treat commercial featuring user-generated content presents an opportunity for pet food companies to engage with their target market by showcasing customer's cats enjoying their products.
2. Advertising - INABA's promotion of user-generated content on a high-profile screen in Times Square highlights the potential for the advertising industry to leverage social media trends to create effective and engaging campaigns.
3. Social Media - INABA's successful social media challenge and commercial demonstrate the potential for other brands within the social media industry to create engaging and viral campaigns that generate user-generated content.
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