This Ad Spot from Kodiak Cakes Stars a 1300-Pound Grizzly Bear
Ellen Smith — February 4, 2021 — Marketing
References: kodiakcakes & adweek
There's no better way to represent the strength that a protein-filled diet can provide than to utilize a 1300-pound grizzly bear, and that is exactly what Kodiak Cakes did in its latest ad spot.
Serving as more of a short film than an ad spot, this two a a half minute piece follows a family of four, with a pet grizzly bear, as they attempt to feed their young children a balanced diet. Due to the physical nature of being lumber jacks, this family needs to get a heathy start to the day, and the ad recommends the brand's protein-filled pancakes are the way to go. Ultimately, the ad aims to remind consumers that eating well doesn't have to feel like a chore.
Image Credit: Kodiak Cakes
Serving as more of a short film than an ad spot, this two a a half minute piece follows a family of four, with a pet grizzly bear, as they attempt to feed their young children a balanced diet. Due to the physical nature of being lumber jacks, this family needs to get a heathy start to the day, and the ad recommends the brand's protein-filled pancakes are the way to go. Ultimately, the ad aims to remind consumers that eating well doesn't have to feel like a chore.
Image Credit: Kodiak Cakes
Trend Themes
1. Animal Advertising - Incorporating animals in advertising campaigns is a trend that can capture consumer attention and increase brand awareness.
2. Protein-fueled Diets - The trend towards diets that are higher in protein is an opportunity for food companies to create new products and differentiate themselves in the market.
3. Storytelling Ads - Creating short film-style ads that connect with consumers emotionally is a trend that can set brands apart and create loyal customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend towards protein-filled diets by developing new products and marketing campaigns that highlight their nutritional benefits.
2. Advertising and Marketing - Incorporating animals in advertising campaigns, telling emotionally-charged stories, and using new technologies like VR to create immersive experiences are all trends that advertising and marketing firms can leverage for their clients.
3. Entertainment - Creating short films that blend entertainment with product advertising is a trend that entertainment companies can take advantage of to create new and compelling content for their audiences.
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