Truly Hard Seltzer's Holiday Party Pack is Cocktail-Like
Laura McQuarrie — October 5, 2021 — Lifestyle
References: trulyhardseltzer & prnewswire
Available for a limited time from November until the end of the year, Truly Hard Seltzer's Holiday Party Pack is full of fun and refreshing flavors that promise to elevate holiday gatherings. Knowing that its fans love unexpected flavors, the brand settled on cocktail-inspired varieties for the holidays and they help this popular summer beverage make the transition to a new season.
In the hard seltzer variety pack, drinkers will find four unique flavors like Cran Orange Sparkler, Pomegranate Ginger Fizz, Holiday Sangria Style and Spiked Apple Spice. These new flavors, like the varieties consumers have come to know and trust from the brand, boast 5% ABV, 100 calories and just a single gram of sugar. Packaged in a vibrant box, the seltzers are giftable and ready for sharing.
In the hard seltzer variety pack, drinkers will find four unique flavors like Cran Orange Sparkler, Pomegranate Ginger Fizz, Holiday Sangria Style and Spiked Apple Spice. These new flavors, like the varieties consumers have come to know and trust from the brand, boast 5% ABV, 100 calories and just a single gram of sugar. Packaged in a vibrant box, the seltzers are giftable and ready for sharing.
Trend Themes
1. Cocktail-inspired Seltzers - Alcoholic seltzers with flavors inspired by cocktails are gaining popularity and can disrupt the traditional cocktail industry.
2. Limited Edition Holiday Packs - Limited edition holiday-themed packs of products can create a sense of urgency amongst consumers and result in higher sales during the holiday season.
3. Low-calorie Alcoholic Beverages - The trend of low-calorie alcoholic beverages like hard seltzers with unique and fun flavors is on the rise and can lead to disruption in the alcoholic beverage industry.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can innovate by creating new and unique flavors of low-calorie beverages to attract health-conscious customers.
2. Packaging - The packaging industry can innovate by creating festive and giftable packaging for limited edition holiday-themed products to attract customers.
3. Retail - Retailers can leverage the trend of limited edition holiday-themed products to create a sense of urgency amongst customers and drive sales during the holiday season.
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