These Seltzers Add a Modern Touch to a Classic Cocktail
Rahul Kalvapalle — January 11, 2022 — Lifestyle
References: trulyhardseltzer & simplemost
Truly Hard Seltzer, which has long been one of the most creative and innovative companies in the flavored hard seltzer category ever since its inception in 2016, has released its latest and greatest product in the form of Margarita Style Hard Seltzers that put a delectably modern and fun seltzer twist on classic margaritas.
The Margarita Style Hard Seltzers include a diverse range of four new options in the form of mango chili, watermelon cucumber, classic lime and strawberry hibiscus, all of which are available for purchase in the form of mix packs that allow customers to go about experiencing all the different flavors.
While margaritas are among the most classic and recognizable cocktails around, Truly Hard Seltzer is showing that it is more than possible to modernize the category by injecting a dose of its own prowess in flavored hard seltzers.
Image Credit: Truly Hard Seltzer
The Margarita Style Hard Seltzers include a diverse range of four new options in the form of mango chili, watermelon cucumber, classic lime and strawberry hibiscus, all of which are available for purchase in the form of mix packs that allow customers to go about experiencing all the different flavors.
While margaritas are among the most classic and recognizable cocktails around, Truly Hard Seltzer is showing that it is more than possible to modernize the category by injecting a dose of its own prowess in flavored hard seltzers.
Image Credit: Truly Hard Seltzer
Trend Themes
1. Flavored Hard Seltzer Innovations - With Truly Hard Seltzer's success in the category since 2016, innovation in flavored hard seltzers is not just limited to fruit flavors, but also expanded to other types of drinks such as margaritas.
2. Margarita-flavored Drinks - The release of Truly Hard Seltzer's Margarita Style Hard Seltzers signals an opportunity for disruption in the market for margarita-flavored drinks with a modern twist.
3. Mix Packs for Alcohol Beverages - The introduction of mix packs in purchasing alcohol beverages is becoming a popular trend that provides consumers with an assortment of flavors to choose from.
Industry Implications
1. Alcoholic Beverages - Innovative flavored hard seltzers and the introduction of mix packs have disrupted the alcoholic beverages industry.
2. Beverage Manufacturing - With the success of Truly Hard Seltzer in the flavored hard seltzer category, there is a growing opportunity for innovation in beverage manufacturing.
3. Food and Beverage Retail - The introduction of mix packs in purchasing alcohol beverages can create new avenues for revenue streams in food and beverage retail.
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