Domino's Delivered Special Pizzas to Share the New Google Pixel 4
Laura McQuarrie — October 18, 2019 — Lifestyle
References: store.google & thedieline
To show off some of the best new features of the Pixel 4 from Google, Domino's delivered high-tech pizza toppings to select influencers. Positioned as a "premium topping," the Google Pixel 4 was shared in a specially designed delivery box, complete with the necessary chargers and accessories, plus a side order box that could also be used as a phone stand.
The promotion was created to show off the "hot, fresh and hands-free" features of the smartphone, including its face unlock, in-air hand gestures and voice assistant, which certainly have the potential to help phone users avoid messes when they are eating pizza.
The unconventional, pizza-paired phone promotion delighted not only an elite group of influencers but also their fans, who got to enjoy the unboxing experience via social media.
The promotion was created to show off the "hot, fresh and hands-free" features of the smartphone, including its face unlock, in-air hand gestures and voice assistant, which certainly have the potential to help phone users avoid messes when they are eating pizza.
The unconventional, pizza-paired phone promotion delighted not only an elite group of influencers but also their fans, who got to enjoy the unboxing experience via social media.
Trend Themes
1. Food-tech Partnerships - Collaborations between food-related industries and tech companies to market their products through unique and immersive experiences and social media campaigns.
2. Innovative Packaging Designs - Designing custom product packaging that serves additional purposes to enhance the customer experience and create buzz around the product.
3. Hands-free Automation - Developing new technologies that allow for a hands-free experience in everyday activities.
Industry Implications
1. Food Delivery - Food delivery companies partnering with tech brands to create unique experiences that promote their services and products.
2. Consumer Electronics - Partnering with food companies to showcase the hands-free capabilities of their products and enhance the customer experience.
3. Packaging Design - Offering customized packaging solutions that are not only eco-friendly but also serve additional purposes, such as device holders or stands.
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