Domino's Mind Ordering App Uses Facial Recognition & Eye Tracking
Laura McQuarrie — May 16, 2022 — Lifestyle
References: dominosmindordering & prnewswire
In anticipation of the newest season of Stranger Things, Domino's is teaming up with Netflix to introduce an immersive experience that takes pizza lovers back in time and lets them place an order with a mind ordering app. The experience unfolds in Domino's mind ordering app, which transports "test subjects" inside Hawkins National Lab in Hawkins, Indiana and the heart of Stranger Things in 1986. Inside the lab, app users can explore to uncover hidden surprises and use their telekinetic powers to place a Domino's Easy Order.
With facial recognition and eye-tracking technology, the mind ordering app helps people make orders with in a more effortless way than ever before. With a Pizza Profile an en existing saved Easy Order, Domino's promises that people can "channel their inner Eleven by using telekinetic powers to order pizza with their mind."
With facial recognition and eye-tracking technology, the mind ordering app helps people make orders with in a more effortless way than ever before. With a Pizza Profile an en existing saved Easy Order, Domino's promises that people can "channel their inner Eleven by using telekinetic powers to order pizza with their mind."
Trend Themes
1. Immersive Ordering Experiences - Leverage augmented reality and immersive experiences for unique, interactive customer engagement in ordering processes.
2. Facial Recognition for Personalization - Implementing facial recognition technology to personalize customer interactions and enhance overall user experiences.
3. Entertainment and Food-service Partnerships - Develop strategic partnerships between entertainment platforms and food-service providers for mutually beneficial promotional opportunities.
Industry Implications
1. Augmented Reality Development - Create innovative solutions for the implementation of augmented reality tech within various industries, such as food-service and retail.
2. Facial Recognition Software - Expand the adoption of facial recognition technology across different sectors, providing personalized and seamless experiences for customers.
3. Entertainment Marketing - Innovate marketing strategies by creating collaboration opportunities between streaming platforms and various brands, targeting niche customer segments.
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