The Boston Beer Company and PepsiCo Collaborated on HARD MTN DEW
Laura McQuarrie — August 10, 2021 — Lifestyle
References: bostonbeer & prnewswire
Now that countless breweries are venturing into the creation of hard seltzers, it's not surprising to see partnerships like The Boston Beer Company and PepsiCo and unique new products like the HARD MTN DEW alcoholic beverage. With 5% ABV, the flavored malt beverage addresses the changing tastes of drinkers and it has the potential to suit a wide variety of occasions.
HARD MTN DEW is set to hit shelves as of early 2022. The zero-sugar canned drinks are being introduced with bold and fruity flavors like Black Cherry and Watermelon, as well as dark cans that depict colorful, ferocious animals that give the beverages a grown-up edge. Still, these beverages for adults are said to "[maintain] the bold, citrus flavor fans know and expect."
HARD MTN DEW is set to hit shelves as of early 2022. The zero-sugar canned drinks are being introduced with bold and fruity flavors like Black Cherry and Watermelon, as well as dark cans that depict colorful, ferocious animals that give the beverages a grown-up edge. Still, these beverages for adults are said to "[maintain] the bold, citrus flavor fans know and expect."
Trend Themes
1. Grown-up Hard Sodas - The trend of alcoholic beverages with unique and bold flavors and packaging designs that cater to adult drinkers.
2. Zero-sugar Alcoholic Beverages - The trend of low-carb and low-calorie alcoholic beverages that target health-conscious drinkers looking for less sugar and calories in their drinks.
3. Beverage Industry Partnerships - The trend of cross-industry collaborations resulting in unique and disruptive beverage products catering to changing consumer tastes.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity for alcoholic beverage companies to create innovative flavors and reduce sugar content in their products to cater to health-conscious adult drinkers.
2. Packaging Industry - Opportunity to create bold and creative packaging designs that appeal to adult consumers looking for unique and modern alcoholic beverage options.
3. Flavoring Industry - Opportunity to develop new and unique flavor profiles for alcoholic beverages that cater to adult consumers' changing tastes and preferences.
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