HARD MTN DEW Baja Blast Offers a Familiar Flavor with a 5% ABV
Michael Hemsworth — January 29, 2022 — Marketing
References: comicbook
The HARD MTN DEW Baja Blast is being launched as the latest flavor of the alcoholic soda line that is targeted towards avid fans of the soda flavor to enjoy when seeking out a libation. The drink features the recognizable flavor of MTW DEW Baja Blast, but with a 5% ABV to make it suited for adult consumers only to pick up. Featuring a zero-sugar recipe, the drink will come in tall cans, and will be right at home within the existing lineup of hard drinks created in partnership between PepsiCo and the Boston Beer Company.
PepsiCo Beverages North America CEO Kirk Tanner commented on the new HARD MTN DEW Baja Blast saying, "For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans. The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect."
PepsiCo Beverages North America CEO Kirk Tanner commented on the new HARD MTN DEW Baja Blast saying, "For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans. The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect."
Trend Themes
1. Alcoholic Soda - There's a trend towards creating more alcoholic soda flavors that appeal to fans of popular non-alcoholic beverages.
2. Low-sugar Beverages - With health-conscious consumers seeking out lower-calorie drink options, the trend towards low-sugar alcoholic beverages is likely to grow.
3. Collaborative Partnerships - Like PepsiCo and the Boston Beer Company, companies in related industries can benefit from teaming up to create new or improved products to meet changing consumer tastes.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry could benefit by tapping into the popularity of well-known non-alcoholic drinks and creating more hard soda flavors.
2. Non-alcoholic Beverages - Soft drink companies and manufacturers could create partnerships with alcoholic beverage companies to create new flavors based on popular non-alcoholic drinks.
3. Food and Beverage Collaborations - Collaborative partnerships between players in the food and beverage industry, like PepsiCo and the Boston Beer Company, offer the chance to innovate and create new products.
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