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Mike's Harder Tea Comes in Two Options with an 8% ABV
Michael Hemsworth — January 28, 2025 — Lifestyle
References: mikeshard & drugstorenews
Mike's Hard Lemonade has announced the new Mike's Harder Tea as its latest alcoholic refreshment that aims to provide consumers with an alternative option to try out this season. The drink is crafted with the flavor of real brewed tea and has an 8% ABV to position it as a higher alcohol alternative to other canned libations on the market. The non-carbonated drink comes in two flavors including Original and Half & Half, which are both made with lemons sourced from family-owned farms.
Mike's Harder Tea is arriving at retailers this month in the US and responds to increasing interest in higher alcohol refreshments. This comes as a way to balance the market as some consumers increasingly seek out low and no alcohol products, while others seek out those with higher ABVs.
Mike's Harder Tea is arriving at retailers this month in the US and responds to increasing interest in higher alcohol refreshments. This comes as a way to balance the market as some consumers increasingly seek out low and no alcohol products, while others seek out those with higher ABVs.
Trend Themes
1. Non-carbonated Alcoholic Beverages - Crafted with real brewed tea and no carbonation, these beverages cater to consumers looking for smoother, higher-alcohol alternatives.
2. Higher ABV Trend - With an 8% alcohol content, these drinks appeal to a niche market preferring stronger refreshments over standard canned options.
3. Flavor-infused Alcoholic Drinks - The incorporation of lemons from family-owned farms highlights an emerging preference for flavor authenticity and sourcing transparency in alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - Non-carbonated, higher ABV drinks are reshaping consumer expectations in the alcoholic beverage industry, offering differentiation from traditional carbonated ales and lagers.
2. Agriculture and Sourcing - Sourcing lemons from family-owned farms underscores a growing industry focus on sustainable and ethical supply chains for flavor-infused products.
3. Retail and Distribution - The introduction of these innovative drinks into retail serves as a test case for the market viability of non-carbonated hard teas with high alcohol content.
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