The HARD MTN DEW Baja Blast Variety Pack is a Summertime Exclusive
Michael Hemsworth — May 16, 2023 — Lifestyle
References: prnewswire
The HARD MTN DEW Baja Blast Variety Pack is a new limited-edition offering arriving just in time for the summer months to help avid fans of the hard soda enjoy a range of taste experiences. The variety pack includes the original Baja Blast, Baja Blast Pineapple, Baja Blast Punch and Baja Blast Mango, which each feature a 5% ABV. Each of the libations have 100-calories per serving with no caffeine or sugar in the mix to make them an easy refreshment to enjoy this summer.
The HARD MTN DEW Baja Blast Variety Pack is arriving now at a variety of retailers across the US wherever the hard soda is stocked and is expected to be a hit amongst existing fans as well as newcomers.
The HARD MTN DEW Baja Blast Variety Pack is arriving now at a variety of retailers across the US wherever the hard soda is stocked and is expected to be a hit amongst existing fans as well as newcomers.
Trend Themes
1. Hard Soda Variety Packs - There is an opportunity for companies to create more diverse and inclusive hard soda variety packs to appeal to a wider range of consumers.
2. Limited-edition Offerings - Offering limited edition hard soda flavors can create buzz and excitement around a brand, driving customers to try and purchase the products before they disappear from the market.
3. Low-calorie, Low-sugar Hard Soda - As consumers become more health-conscious, there are opportunities to create innovative low-calorie, low-sugar hard soda options that still deliver on taste and refreshment.
Industry Implications
1. Beverage Industry - Innovative beverage brands can disrupt the market by offering new and unique hard soda flavor combinations that attract a wider range of consumers.
2. Alcohol Industry - The trend of hard soda variety packs provides an opportunity for alcohol brands to expand their product offerings and appeal to a younger, more diverse audience.
3. Retail Industry - Retailers can leverage the trend of hard soda variety packs and limited-edition offerings to drive traffic and sales by creating exclusive partnerships with popular beverage brands.
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