These New Clubtails Cocktail Flavors are Summer-Inspired
Michael Hemsworth — June 17, 2020 — Marketing
References: gelosobeveragegroup & drugstorenews
These new Clubtails Cocktail flavors have been announced by the Geloso Beverage Group as a series of libations that will offer consumers a summer-inspired refreshment to enjoy in the warm weather. The new flavors includes the Blueberry Mojito and the Strawberry Daiquiri, which both come packaged in 16 ounce cans and feature a 10% ABV. The drinks retail for $1.99 each and build on the success of the product range amongst consumers with a penchant for refreshing cocktails who are also looking for an easier way to enjoy them.
Marketing Manager for Geloso Beverage Group Mary Chapman spoke on the new Clubtails Cocktail flavors saying, "Since our launch in 2009, Clubtails continues to innovate and adapt to the ready-to-drink cocktail category. The Daiquiri and Mojito are summer favorites, so it made sense to add them to the lineup. Our Strawberry Daiquiri melds the delicious tang of strawberries with a rum-like finish while the Blueberry Mojito marries fresh blueberries and mint.”
Marketing Manager for Geloso Beverage Group Mary Chapman spoke on the new Clubtails Cocktail flavors saying, "Since our launch in 2009, Clubtails continues to innovate and adapt to the ready-to-drink cocktail category. The Daiquiri and Mojito are summer favorites, so it made sense to add them to the lineup. Our Strawberry Daiquiri melds the delicious tang of strawberries with a rum-like finish while the Blueberry Mojito marries fresh blueberries and mint.”
Trend Themes
1. Ready-to-drink Cocktails - There is a growing trend towards ready-to-drink cocktails that offer convenience and easy enjoyment in warm weather.
2. Summer-inspired Refreshments - Consumers are seeking summer-inspired refreshments like fruity cocktails to enhance their warm weather experiences.
3. Canned Beverage Market - The popularity of canned cocktails, such as the Clubtails Cocktail flavors, is rising, indicating opportunities for innovation in the canned beverage market.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry has a disruptive innovation opportunity to capitalize on the growing demand for canned cocktails in the warm weather season.
2. Food and Beverage Packaging - The food and beverage packaging industry can explore innovative packaging solutions to meet the demand for convenient and portable cocktail options.
3. Flavor and Ingredient Suppliers - Flavor and ingredient suppliers have the opportunity to develop and supply unique flavors and combinations for summer-inspired canned cocktails.
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