William Grant & Sons Batch & Bottle Cocktails are Flavorful
Michael Hemsworth — June 4, 2021 — Marketing
References: williamgrant & foodbev
The William Grant & Sons Batch & Bottle ready-to-drink cocktails are a new offering from the brand that marks its entry into the bottled cocktail market to provide consumers with a simple, high-quality way to enjoy premium drinks.
The drinks come in four options including Hendrick’s Gin Martini, Monkey Shoulder Lazy Old Fashioned, Glenfiddich Scotch Manhattan and Reyka Vodka Rhubarb Cosmopolitan, which each have six servings per bottle. This makes the drinks perfect for get-togethers and consumers looking to enjoy premium flavors from the comfort of home.
Global Innovation Marketing Manager Karen Murphy spoke on the new William Grant & Sons Batch & Bottle ready-to-drink cocktails saying, "Consumers are adopting a ‘less but better’ mentality and are becoming more discerning about the brands they drink. For decades we have continually produced premium and luxury spirits, but for the consumer who wants to indulge in an upgraded at-home experience, they can now do so without the fuss or cocktail accoutrements. Batch & Bottle provides an opportunity to showcase the world-class brands in our portfolio, while also providing an uncomplicated solution to perfect cocktail serves created and produced using our industry expertise.”
The drinks come in four options including Hendrick’s Gin Martini, Monkey Shoulder Lazy Old Fashioned, Glenfiddich Scotch Manhattan and Reyka Vodka Rhubarb Cosmopolitan, which each have six servings per bottle. This makes the drinks perfect for get-togethers and consumers looking to enjoy premium flavors from the comfort of home.
Global Innovation Marketing Manager Karen Murphy spoke on the new William Grant & Sons Batch & Bottle ready-to-drink cocktails saying, "Consumers are adopting a ‘less but better’ mentality and are becoming more discerning about the brands they drink. For decades we have continually produced premium and luxury spirits, but for the consumer who wants to indulge in an upgraded at-home experience, they can now do so without the fuss or cocktail accoutrements. Batch & Bottle provides an opportunity to showcase the world-class brands in our portfolio, while also providing an uncomplicated solution to perfect cocktail serves created and produced using our industry expertise.”
Trend Themes
1. Ready-to-drink Cocktails - The rise of ready-to-drink cocktails presents an opportunity for brands to provide consumers with high-quality, convenient cocktail options at home.
2. Premium Bottled Beverages - The trend towards premium bottled cocktails is growing, indicating a demand for high-quality, upscale beverage options that can be enjoyed at home or on-the-go.
3. Luxury Spirits Market - The luxury spirits market is expanding as consumers increasingly seek premium, indulgent experiences, presenting an opportunity for brands to offer high-end, artisanal products.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can capitalize on the trend towards convenient, high-quality bottled cocktails by offering new, innovative, and premium products that appeal to consumers looking for upscale at-home drinking experiences.
2. Hospitality and Tourism - The hospitality and tourism industry can leverage the trend towards premium bottled cocktails by offering unique cocktail experiences and partnering with brands to provide high-end products to their customers.
3. Packaging and Branding - The packaging and branding industry can innovate in response to the rise of bottled cocktails by creating visually appealing and functional packaging solutions that stand out on shelves and draw consumers in.
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