DAVIDsTEA Launches the New Functional Tea Collection
References: davidstea & foodnavigator-usa
DAVIDsTEA is venturing into the realm of adaptogen-infused blends for its new set of releases. The novel collection of blends is formulated to harness the beneficial powers of adaptogens to deliver a spectrum of health benefits. These benefits include relaxation, facilitation of sleep, augmentation of energy levels, and a host of other well-being enhancements.
Adaptogens bolster the body's ability to cope with stressors and promote overall balance. Adaptogens have been increasingly used in a variety of health-forward drinks as consumers begin to value functional advantages and rich, resonant flavors.
“Recently, we’ve seen a surge in functional mushroom products. Though new to western culture, mushrooms like reishi have been used for centuries in traditional Asian medicine. Much later, in the 1940s the term ‘adaptogen’ was coined by taxonomists to describe plants or fungi that help adapt to stress, however it is only now that the scientific community is really turning their attention to fungi," said Nadia De La Vega, Director, Tea Sustainability & Content.
Image Credit: DAVIDsTEA
Adaptogens bolster the body's ability to cope with stressors and promote overall balance. Adaptogens have been increasingly used in a variety of health-forward drinks as consumers begin to value functional advantages and rich, resonant flavors.
“Recently, we’ve seen a surge in functional mushroom products. Though new to western culture, mushrooms like reishi have been used for centuries in traditional Asian medicine. Much later, in the 1940s the term ‘adaptogen’ was coined by taxonomists to describe plants or fungi that help adapt to stress, however it is only now that the scientific community is really turning their attention to fungi," said Nadia De La Vega, Director, Tea Sustainability & Content.
Image Credit: DAVIDsTEA
Trend Themes
1. Adaptogen-infused Blends - DAVIDsTEA launches a new collection of adaptogen-infused loose-leaf teas, tapping into the growing trend of functional beverages with health benefits.
2. Functional Advantages - Consumers' increasing interest in functional advantages drives the adoption of adaptogens in a variety of health-forward drinks, highlighting the demand for wellness-focused products.
3. Surge in Functional Mushroom Products - The surge in popularity of functional mushroom products presents an opportunity for brands to further explore the potential of adaptogens and tap into new consumer preferences.
Industry Implications
1. Tea - DAVIDsTEA's new adaptogen-infused tea collection demonstrates innovation within the tea industry, combining traditional flavors with functional health benefits.
2. Beverages - The growing interest in functional advantages and the use of adaptogens in drinks opens up opportunities for beverage companies to develop new and unique offerings to meet consumer demands.
3. Wellness - The adoption of adaptogens and the focus on health benefits align with the wellness industry's ethos, presenting opportunities for brands to cater to consumers seeking holistic well-being solutions.
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