These New Pinkster Gin Cocktail Mixes Come in Two Options
Michael Hemsworth — December 10, 2019 — Marketing
References: pinkstergin & foodbev
A set of new Pinkster gin cocktail mixes have been created by the Ginmeister-owned brand that will offer consumers a flavorful way to create low-alcohol drinks this holiday season. The mix range consists of two varieties including the Winter Cocktail Mix and the Gin Jam Cocktail Mix, which both feature a 2.5% ABV. The drinks are made using discarded raspberries and feature a tangy flavor profile that's ideal for crafting premium cocktails for guest.
Pinkster Sales Director Martijn van Burren spoke on the new Pinkster gin cocktail mixes saying, "We’ve always been passionate about fresh fruit and quality ingredients, and these launches show how we’re able to recycle our inebriated raspberries into yet more quirky natural by-products. For the on-trade, the mixes are designed to enhance our core G&T serves, generate incremental value and add a little theatre. They’re especially ideal for operators of busy bars – just pour in a splash and stir.”
Pinkster Sales Director Martijn van Burren spoke on the new Pinkster gin cocktail mixes saying, "We’ve always been passionate about fresh fruit and quality ingredients, and these launches show how we’re able to recycle our inebriated raspberries into yet more quirky natural by-products. For the on-trade, the mixes are designed to enhance our core G&T serves, generate incremental value and add a little theatre. They’re especially ideal for operators of busy bars – just pour in a splash and stir.”
Trend Themes
1. Low-alcohol Cocktail Mixes - The rise of low-alcohol cocktail mixes made from discarded ingredients presents an opportunity for companies to meet the growing demand for healthier and sustainable drinking options.
2. Sustainable Mixology - Using discarded ingredients like raspberries promotes sustainability in mixology and offers a unique selling point for companies looking to add an eco-friendly element to their product line.
3. Premium DIY Cocktails - Pre-made cocktail mixes made with natural ingredients enable consumers to create premium cocktails at home and create an opportunity for companies to tap into the home mixology trend.
Industry Implications
1. Alcohol - The alcohol industry can leverage discarded ingredients to create low-alcohol cocktail mixers that cater to the growing demand for healthier drinking options.
2. Hospitality - Hospitality and food service companies can offer innovative pre-made cocktail mixes made from sustainable ingredients to attract eco-conscious consumers and add another revenue stream.
3. Retail - Retailers can tap into the home mixology trend by offering pre-made cocktail mixes made with natural ingredients like the Pinkster gin cocktail mixes to meet the growing demand for premium and sustainable drinking options.
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