Escentric Molecules' M+ Scents Play with Black Tea, Ginger & Wood
Laura McQuarrie — March 28, 2023 — Fashion
References: escentric & whowhatwear
Escentric Molecules' single-ingredient Molecule 01 is among the most beloved skin scents of all time and in 2023, the brand released three new M+ scents that combine the unusual ISO E Super with one of three individual notes—ginger, guaiac wood or black tea.
As the brand describes, "Iso E Super is an abstract synthetic molecule with a cedarwood tonality and a warm, velvety cocooning sensation." When combined with black tea, Molecule 01's warmth and sweetness takes on earthy and bitter notes. With ginger, the skin scent becomes fresh and spicy. Rounding out the new trio, Molecule 01 + Guaiac Wood is full of warm, smoky and woody allure. Notably, Guaiac wood is said to have one of the best dry-downs in olfactory alchemy.
Skin scents are gaining popularity for their subtle and intimate nature and the unique enhancements they make to an individual's natural scent without being too strong.
As the brand describes, "Iso E Super is an abstract synthetic molecule with a cedarwood tonality and a warm, velvety cocooning sensation." When combined with black tea, Molecule 01's warmth and sweetness takes on earthy and bitter notes. With ginger, the skin scent becomes fresh and spicy. Rounding out the new trio, Molecule 01 + Guaiac Wood is full of warm, smoky and woody allure. Notably, Guaiac wood is said to have one of the best dry-downs in olfactory alchemy.
Skin scents are gaining popularity for their subtle and intimate nature and the unique enhancements they make to an individual's natural scent without being too strong.
Trend Themes
1. Minimalist Fragrances - There is a growing trend towards minimalist fragrances that enhance an individual's natural scent while still being subtle and intimate.
2. Single-ingredient Perfumes - The popularity of single-ingredient perfumes is on the rise, offering unique opportunities to play with the nuances of a single note and explore new combinations.
3. Abstract Synthetic Molecules - Brands like Escentric Molecules are experimenting with abstract synthetic molecules like Iso E Super to create new sensations and expand the range of olfactory experiences available to consumers.
Industry Implications
1. Perfume Industry - Perfume companies can capitalize on the trend of minimalist and single-ingredient fragrances to offer new options that focus on quality and nuance rather than overwhelming scents.
2. Cosmetics Industry - Minimalist fragrances are also a promising addition to skincare and cosmetics lines looking to enhance the sensory experience of their products and appeal to consumers looking for subtle, intimate scents.
3. Chemical Industry - The use of abstract synthetic molecules like Iso E Super in the perfume industry presents a unique opportunity for chemical companies to explore and develop new molecules for use in a range of olfactory products.
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