Kelly Lee Owens and Hæckels' Scent 08 is a New Way to Experience Scent
Laura McQuarrie — May 20, 2023 — Fashion
Hæckels collaborated with Welsh electronic musician Kelly Lee Owens to "bottle eight fragments of memory to act as a therapy when worn" and the result is Scent 08. This new way of designing perfumes and experiencing scent is aromatherapeutic and it promises to transport wearers to somewhere else.
The brand's first new scent in five years is a nostalgic one that has notes of vetiver, petrichor and rose. These mindfully chosen scents allow the mind to wander in search of familiar associations. While vetiver is a grass that's known to support emotional well-being, petrichor channels the smell of wet earth after the rain.
This unconventional fragrance also incorporates uplifting eucalyptus, calming lavender, oud, wild heather and comforting coffee.
The brand's first new scent in five years is a nostalgic one that has notes of vetiver, petrichor and rose. These mindfully chosen scents allow the mind to wander in search of familiar associations. While vetiver is a grass that's known to support emotional well-being, petrichor channels the smell of wet earth after the rain.
This unconventional fragrance also incorporates uplifting eucalyptus, calming lavender, oud, wild heather and comforting coffee.
Trend Themes
1. Aromatherapeutic Fragrances - Designing fragrances with therapeutic benefits.
2. Memory-infused Scents - Infusing scents with memories and emotions for a more personal experience.
3. Nostalgic Fragrances - Designing fragrances that elicit a sense of nostalgia and familiar associations.
Industry Implications
1. Beauty and Personal Care - Brands within this industry can explore the development of fragrances with therapeutic benefits for their customers.
2. Wellness - Businesses in this industry can incorporate aromatherapeutic fragrances in their products and services to enhance their clients' wellbeing.
3. Retail - Retailers can explore the use of nostalgic fragrances in their stores or products to create a sense of nostalgia and positive emotions in their customers.
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