Upward Farms Introduced New Packs for its Microgreens
Michael Hemsworth — November 18, 2022 — Marketing
References: upwardfarms & foodbev
This Upward Farms resealable packaging is being introduced to provide a fresher experience for consumers and prioritize ease of access.
The packaging is being touted as a more sustainable alternative to the existing design and features post-consumer recycled content along with 38% less plastic overall. The new packaging also features sealed plastic trays to allow for easier stacking and access, which is focused on increasing shelf life. This will ensure the product is fresh from the first serving to the last.
CEO and Co-Founder Jason Green spoke on the new Upward Farms resealable packaging saying, "Continuously reducing Upward Farms’ carbon footprint is a top priority for us, and our new packaging marks a significant milestone in that journey. Upward Farms’ new packaging is made using post-consumer recycled Polyethylene Terephthalate (rPET), one of the only truly recyclable plastics.”
The packaging is being touted as a more sustainable alternative to the existing design and features post-consumer recycled content along with 38% less plastic overall. The new packaging also features sealed plastic trays to allow for easier stacking and access, which is focused on increasing shelf life. This will ensure the product is fresh from the first serving to the last.
CEO and Co-Founder Jason Green spoke on the new Upward Farms resealable packaging saying, "Continuously reducing Upward Farms’ carbon footprint is a top priority for us, and our new packaging marks a significant milestone in that journey. Upward Farms’ new packaging is made using post-consumer recycled Polyethylene Terephthalate (rPET), one of the only truly recyclable plastics.”
Trend Themes
1. Resealable Sustainable Packaging - Opportunities for more sustainable and user-friendly packaging designs that improve product freshness and reduce waste.
2. Use of Post-consumer Recycled Content - Opportunities for using more post-consumer recycled content in packaging materials to reduce the carbon footprint.
3. Increased Shelf Life Packaging - Opportunities for innovative packaging that extends the shelf life of perishable products, enhancing customer experience and reducing food waste.
Industry Implications
1. Food Packaging - Opportunities for companies in the food packaging industry to innovate more eco-friendly and user-friendly packaging options.
2. Agriculture - Opportunities for agricultural companies to partner with packaging companies to develop packaging solutions that increase the freshness and value of their products.
3. Waste Management - Opportunities for waste management companies to develop technology and infrastructure that support the recycling and repurposing of post-consumer recycled materials.
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