This Intelligent Packaging Design Reduces Food Waste
Michael Hemsworth — November 27, 2020 — Marketing
References: packadore & packagingeurope
This intelligent packaging design called 'DeXel' has been conceptualized by the Packadore Collective as a way to help reduce the instance of food waste. The device works by being attached onto the top of a metallic lid and will go to work using motion-sensing technology to help consumers remember to eat it if they have left it for too long. This is communicated to the user in the form of lighting on the top to help users keep on top of the products they buy instead of allowing them to spoil.
The 'DeXel' intelligent packaging design works with an accompanying app that is being sponsored by the various brands involved in the Packadore Collective including SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neurensics, Kurz and Merck.
The 'DeXel' intelligent packaging design works with an accompanying app that is being sponsored by the various brands involved in the Packadore Collective including SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neurensics, Kurz and Merck.
Trend Themes
1. Intelligent Packaging Design - Opportunity to develop innovative packaging solutions that incorporate intelligent technology to reduce food waste.
2. Motion-sensing Technology - Potential for integrating motion-sensing technology into various products to remind consumers to use them before they spoil.
3. Accompanying Mobile App - Opportunity for brands to create accompanying mobile apps that enhance user experience and provide valuable information to reduce food waste.
Industry Implications
1. Packaging Industry - Opportunity for packaging companies to create innovative solutions that improve product longevity and reduce food waste.
2. Technology Industry - Potential for technology companies to develop motion-sensing devices that can be integrated into various products to enhance user engagement.
3. Food and Beverage Industry - Opportunity for food and beverage brands to collaborate with packaging companies and develop intelligent packaging solutions that reduce food waste and improve consumer satisfaction.
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