These Flävar Spirits Come in Two Dessert Flavors
Michael Hemsworth — June 7, 2023 — Lifestyle
References: flavarspirit & foodbev
These new Flävar spirits are being launched as a lower-ABV option for cocktail enthusiasts to choose for their next drink that promise to provide a touch of Swedish cuisine-inspired flavor.
The new spirits include the Lemon Pie and Blueberry & Lemon flavors, which are both inspired by two traditional dessert flavors in Sweden. The flavors are expected to be right at home within the brand's existing range, which includes Salted Caramel, Strawberry & Lime and Raspberry & Liquorice flavors. The spirits feature a 25% ABV and are arriving in the UK in 70cl bottles for £19.99.
Brand Director Matt Bandy commented on the new Flävar spirits saying, "Flävar exists to bring flavour and flair to the lower ABV spirits category. We set out to create innovative and versatile flavours that inspire people to explore new delicious-tasting drinks. Flävar is for people who want the good times to taste great and we’re on a mission to make the shot drinking experience both premium and mouth-watering.”
The new spirits include the Lemon Pie and Blueberry & Lemon flavors, which are both inspired by two traditional dessert flavors in Sweden. The flavors are expected to be right at home within the brand's existing range, which includes Salted Caramel, Strawberry & Lime and Raspberry & Liquorice flavors. The spirits feature a 25% ABV and are arriving in the UK in 70cl bottles for £19.99.
Brand Director Matt Bandy commented on the new Flävar spirits saying, "Flävar exists to bring flavour and flair to the lower ABV spirits category. We set out to create innovative and versatile flavours that inspire people to explore new delicious-tasting drinks. Flävar is for people who want the good times to taste great and we’re on a mission to make the shot drinking experience both premium and mouth-watering.”
Trend Themes
1. Low-abv Spirits - The launch of Flävar spirits as a lower-ABV option presents opportunities to disrupt the traditional high-ABV spirits market.
2. Dessert-inspired Flavors - Flävar's focus on Swedish dessert flavors presents an opportunity for other spirits brands to innovate and experiment with unique flavor profiles.
3. Exploratory Cocktail Culture - Flävar's mission to inspire people to explore new delicious-tasting drinks represents a larger trend towards a curiosity-driven cocktail culture that seeks out unique experiences and flavors.
Industry Implications
1. Spirits Industry - The launch of Flävar spirits and their unique flavor profiles provides an opportunity for spirits companies to experiment with new flavors and capitalize on the growing demand for low-ABV options.
2. Cocktail Industry - Flävar spirits' arrival in the market presents an opportunity for cocktail bars and mixologists to create innovative and unique cocktail experiences with low-ABV spirits and Swedish dessert flavors.
3. Food and Beverage Industry - The focus on Swedish dessert flavors in Flävar spirits presents a potential opportunity for restaurants, bakeries, and other food and beverage companies to incorporate these unique flavors into their offerings and create a broader trend towards international dessert-inspired cuisine.
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