Smirnoff Blue Raspberry Lemonade Has a Sweet, Tart Flavor Profile
Michael Hemsworth — June 3, 2023 — Lifestyle
The Smirnoff Blue Raspberry Lemonade is a new flavor being launched by the Diageo-owned vodka brand as a sweet spirit perfect for consumers to use when mixing up cocktails from the comfort of their own home this year.
The spirit boasts a blend of flavors including a base of lemonade with the signature taste of blue raspberry, which combine to deliver a nostalgic flavor experience for Millennial and older Gen Z consumers alike to enjoy. The product is arriving in 750ml bottles and boasts a 30% ABV that's suitable for use in cocktails or paired with your choice of mixer for a sweetly tart mixed drink.
Smirnoff North America Brand Leader Jennifer Holiday Hudson commented on the Smirnoff Blue Raspberry Lemonade saying, "Smirnoff Blue Raspberry Lemonade is all about bringing cool vibes and levelling up culture’s biggest moments. This summer is no different, and we’re going coast to coast to ensure everyone gets a taste of our newest (and bluest) flavour."
The spirit boasts a blend of flavors including a base of lemonade with the signature taste of blue raspberry, which combine to deliver a nostalgic flavor experience for Millennial and older Gen Z consumers alike to enjoy. The product is arriving in 750ml bottles and boasts a 30% ABV that's suitable for use in cocktails or paired with your choice of mixer for a sweetly tart mixed drink.
Smirnoff North America Brand Leader Jennifer Holiday Hudson commented on the Smirnoff Blue Raspberry Lemonade saying, "Smirnoff Blue Raspberry Lemonade is all about bringing cool vibes and levelling up culture’s biggest moments. This summer is no different, and we’re going coast to coast to ensure everyone gets a taste of our newest (and bluest) flavour."
Trend Themes
1. Nostalgic Summertime Spirits - There is opportunity for nostalgic and summertime flavored spirits with a twist to target millennial and older Gen Z consumers.
2. Sweet and Tart Flavor Profiles - Flavors that combine sweet and tart profiles, such as lemonade and blue raspberry, have potential to capture the attention of consumers looking for unique and refreshing beverages.
3. At-home Mixology - As consumers continue to enjoy a larger share of their cocktails at home, there is opportunity for brands to position themselves as go-to mixology ingredients for cocktails that pack nostalgic flavors.
Industry Implications
1. Spirits Industry - The spirits industry could develop unique and nostalgic flavors to target millennials and older Gen Z consumers looking for something new and exciting in their cocktails.
2. Beverage Industry - The beverage industry could create innovative flavors that offer a sweet and tart flavor profile to stand out in the market and appeal to consumers who enjoy refreshing beverages.
3. Alcohol Retail Industry - The alcohol retail industry could offer exclusive deals on at-home mixology ingredients to incentivize consumers to try new spirits and experiment with nostalgic flavor profiles for their cocktails.
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