The Real English Drinks Distillery Pud Range Includes Six Flavors
Michael Hemsworth — March 22, 2022 — Marketing
References: reddistillery & conveniencestore
The Real English Drinks Distillery Pud range has been unveiled by the brand as a vodka liqueur-based line of products that will provide consumers with a way to enjoy some of their favorite dessert flavors in an alternative way.
The products come in six flavor options including Sticky Toffee, Lemon Meringue, Chocolate Brownie, Apple Crumble, Vanilla Cheesecake and Salted Caramel. Featuring a 28% ABV, the liqueurs are being launched in the UK for £24.99 each.
Group Chairman and Master Distiller Neil Patterson commented on The Real English Drinks Distillery Pud range saying, "Our house Toffee Vodka outsells the best-selling vodka 20-1 in our red.h group of pub restaurants. It is often enjoyed by people who don’t want to eat a dessert but still fancy something sweet. Having stumbled upon this insight, we set out to not only create a ‘specials board’ range of shots to choose from, but to also make them available for retailers to buy and offer to their customers dining at home.”
The products come in six flavor options including Sticky Toffee, Lemon Meringue, Chocolate Brownie, Apple Crumble, Vanilla Cheesecake and Salted Caramel. Featuring a 28% ABV, the liqueurs are being launched in the UK for £24.99 each.
Group Chairman and Master Distiller Neil Patterson commented on The Real English Drinks Distillery Pud range saying, "Our house Toffee Vodka outsells the best-selling vodka 20-1 in our red.h group of pub restaurants. It is often enjoyed by people who don’t want to eat a dessert but still fancy something sweet. Having stumbled upon this insight, we set out to not only create a ‘specials board’ range of shots to choose from, but to also make them available for retailers to buy and offer to their customers dining at home.”
Trend Themes
1. Dessert-inspired Liqueurs - Distilleries can create a line of vodka-based liqueurs that mimic popular dessert flavors to cater to consumers who crave sweets but don't want to eat a dessert.
2. Flavored Alcohol Products - The rise of flavored alcohol products presents opportunities for companies to experiment with new and unique flavor combinations, such as vodka-based apple crumble or lemon meringue liqueurs.
3. Alternative Ways to Enjoy Dessert - Brands can tap into the market of consumers who desire a sweet treat without consuming a full dessert by offering alternative ways to enjoy dessert-like flavors in their products.
Industry Implications
1. Distilleries - Distilleries can create a new line of vodka-based liqueurs that mimic popular dessert flavors to cater to consumers who crave sweets but don't want to eat a dessert.
2. Food and Beverage - The rise of flavored alcohol products presents opportunities for food and beverage companies to create unique and innovative products, such as vodka-based chocolate brownie liqueurs that cater to consumers' tastes.
3. Retail - Retailers can offer alternative ways for customers to enjoy dessert-like flavors by stocking flavored alcohol products, such as vanilla cheesecake or salted caramel vodka liqueurs.
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