Kopparberg Flavoured Vodka Comes in Three Flavors
Michael Hemsworth — April 28, 2021 — Marketing
References: kopparberg & conveniencestore
The Kopparberg Flavoured Vodka range is a premium spirits lineup for consumers looking to shake up their favorite cocktails with a burst of unexpected flavor. The vodkas come in Passionfruit, Lemon and Strawberry & Lime flavor options, which each feature a 37.5% ABV and a price point of £18 a bottle. The products are arriving just in time for warm weather and will offer the perfect option for crafting premium cocktails from the comfort of home.
Head of Marketing at Kopparberg Rob Salvesen spoke on the new Kopparberg Flavoured Vodka range saying, "No one does flavour like we do and we weren’t content with the dull and subtly flavoured options currently available on the market. New Kopparberg Flavoured Vodka offers a bold burst of fruit flavour and colour in a way that only Kopparberg can, ready to shake up late night drinking for existing Kopparberg fans and vodka drinkers alike. As a brand that has always been about creating great memories with friends, we’re excited to play a part in a summer that promises to be truly one to remember.”
Head of Marketing at Kopparberg Rob Salvesen spoke on the new Kopparberg Flavoured Vodka range saying, "No one does flavour like we do and we weren’t content with the dull and subtly flavoured options currently available on the market. New Kopparberg Flavoured Vodka offers a bold burst of fruit flavour and colour in a way that only Kopparberg can, ready to shake up late night drinking for existing Kopparberg fans and vodka drinkers alike. As a brand that has always been about creating great memories with friends, we’re excited to play a part in a summer that promises to be truly one to remember.”
Trend Themes
1. Flavored Spirits - There is a growing trend towards infused spirits with a burst of fruit flavor that can be used to mix interesting cocktails in new ways
2. Premium Mixology - Consumers are seeking high-end ingredients to craft cocktails at home, creating an opportunity for spirits brands to offer premium and unique flavors
3. Bright and Bold Packaging - Companies are exploring eye-catching packaging designs to grab consumers' attention and communicate the bold and colorful flavors of their products
Industry Implications
1. Spirits Industry - Distillers can differentiate their products by infusing them with new and exciting flavors, capitalizing on the growing consumer demand for unique and flavorful spirits
2. Mixology/cocktail Industry - Bartenders and mixologists can create exciting new drinks by incorporating these unique flavored spirits, offering a new level of sophistication and creativity to their menus
3. Packaging Industry - Packaging designers can offer new and innovative designs that reflect the bright and bold flavors of these spirits, creating a memorable and eye-catching experience for consumers
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