Intelligentsia Coffee is Venturing into the Ready-to-Drink Category
Laura McQuarrie — February 23, 2021 — Lifestyle
References: intelligentsia & prnewswire
Intelligentsia Coffee was inspired by some of its customers' favorite cafe-style beverages served at its coffee bars when creating its new range of ready-to-drink products. There's Cold Coffee, which captures the aroma and complexity of flavors through flash chilling to perfectly preserve notes of caramel, lime and cherry, as well as ready-to-drink lattes with a splash of plant-based milk.
At the brand's coffee bars, it's said that "Oatly beverages make up 13% of orders." As such, the new trio of ready-to-drink coffee beverages also includes a rich and creamy Oat Latte and the Spiced Oat Latte, based on a menu item that was introduced in 2018 and quickly became a fan favorite choice thanks to its comforting seasonal notes of cinnamon, vanilla, orange and ginger.
At the brand's coffee bars, it's said that "Oatly beverages make up 13% of orders." As such, the new trio of ready-to-drink coffee beverages also includes a rich and creamy Oat Latte and the Spiced Oat Latte, based on a menu item that was introduced in 2018 and quickly became a fan favorite choice thanks to its comforting seasonal notes of cinnamon, vanilla, orange and ginger.
Trend Themes
1. Cafe-inspired RTD Beverages - Introducing a range of ready-to-drink cafe-style beverages that mimic the experience of ordering coffee at a coffee bar.
2. Flash Chilling Technology - Incorporating flash chilling technology to perfectly preserve the aroma and complexity of flavors in ready-to-drink cold coffee.
3. Plant-based Milk Lattes - Offering ready-to-drink lattes with a splash of plant-based milk to appeal to consumers seeking dairy-free options.
Industry Implications
1. Packaging - Innovation in packaging design and materials for ready-to-drink coffee products that mirror the quality of cafe-style beverages.
2. RTD Coffee - Creating a new category of ready-to-drink coffee products that mimic the experience and taste of ordering coffee at a coffee bar.
3. Plant-based Dairy Alternatives - Catering to growing demand for plant-based dairy alternatives that offer satisfying and flavorful options for coffee beverages.
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