BIGFACE's Dairy-Free Oat Milk Lattes Deliver a Boost with MCT Oil
Laura McQuarrie — August 13, 2024 — Lifestyle
References: bigfacebrand & instagram
Coffee brands are eager to enter the ready-to-drink space to capitalize on the growing demand for convenient, on-the-go caffeine solutions, and BIGFACE is among the latest to reach busy consumers seeking quality coffee without the hassle of brewing. The coffee brand founded by NBA star Jimmy Butler debuted its first three RTD offerings in the form of creamy oat milk lattes with unique flavors that appeal to more than just non-dairy drinkers.
The Original Oat Latte, Coconut Cinnamon Oat Latte and Ube Vanilla Oat Latte share a convenient way for fans of the brand to enjoy a taste of BIGFACE's fruity and bold Doublestar coffee with MCT oil, which boosts coffee's fat content, provides energy and help drinkers feel full longer.
The Original Oat Latte, Coconut Cinnamon Oat Latte and Ube Vanilla Oat Latte share a convenient way for fans of the brand to enjoy a taste of BIGFACE's fruity and bold Doublestar coffee with MCT oil, which boosts coffee's fat content, provides energy and help drinkers feel full longer.
Trend Themes
1. Ready-to-drink Beverages - The surge in RTD coffee offerings reflects a rising consumer demand for high-quality, convenient caffeine solutions.
2. Non-dairy Innovations - The introduction of dairy-free oat milk lattes taps into the growing market of lactose-intolerant consumers and plant-based lifestyle adopters.
3. Functional Ingredients - Incorporating MCT oil into beverages highlights a trend towards combining energy-boosting ingredients with everyday products for added health benefits.
Industry Implications
1. Beverage Industry - Innovative RTD coffee products are transforming the traditional beverage market by meeting the needs of convenience-focused consumers.
2. Health and Wellness - Functional beverages like those with MCT oil align with the health and wellness industry's focus on dietary supplements and energy-boosting products.
3. Plant-based Foods - The rise of oat milk in coffee products demonstrates the plant-based industry's expansion into diverse categories offering dairy-free alternatives.
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