Lavazza’s Canned Organic Cold Brew Coffees Arrive for Spring
Grace Mahas — March 24, 2023 — Lifestyle
References: lavazzausa
Lavazza, a leading coffee company, has launched a line of ready-to-drink (RTD) organic Cold Brew Coffees that provide coffee excellence with convenience. The cans come in four flavors, namely Original Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk, and Double Shot Cold Brew with Oat Milk. Each can embodies the essence of one of Italy's iconic cities: Tuscany, Venice, Capri, and Milan. Lavazza's RTD Cold Brew Coffees are low in calories and offer premium flavor profiles that range from sweet and fruity aromas to nutty and creamy chocolate taste.
The coffee used in the cans is 100% Arabica, Rainforest Alliance Certified, and USDA Certified Organic. By using high-quality coffee beans and focusing on flavor quality rather than caffeine content, Lavazza's new product line elevates the traditional RTD coffee category. The convenient and flavorful cans make it easy for coffee lovers to enjoy their favorite beverage outside, no need to spend extra time brewing coffee indoors.
The coffee used in the cans is 100% Arabica, Rainforest Alliance Certified, and USDA Certified Organic. By using high-quality coffee beans and focusing on flavor quality rather than caffeine content, Lavazza's new product line elevates the traditional RTD coffee category. The convenient and flavorful cans make it easy for coffee lovers to enjoy their favorite beverage outside, no need to spend extra time brewing coffee indoors.
Trend Themes
1. Organic Cold Brew Coffees - There is an opportunity for coffee companies to introduce more organic, ready-to-drink cold brew coffee flavors that feature unique and iconic regional flavors while being low in calories.
2. Convenient RTD Coffee - There is an opportunity to expand the growth of ready-to-drink coffee by offering convenient low-calorie options that appeal to coffee lovers seeking premium flavor profiles.
3. Sustainable Coffee - There is an opportunity for coffee companies to focus on sustainability by using high-quality, eco-friendly coffee beans that are Rainforest Alliance Certified and USDA Certified Organic.
Industry Implications
1. Coffee - The coffee industry can capitalize on introducing their own versions of ready-to-drink cold brew coffee that are low in calories, feature iconic regional flavors, and use high-quality, sustainable coffee beans.
2. Beverage - The beverage industry can expand its ready-to-drink category by offering coffee lovers more convenient, low-calorie, and flavorful cold brew coffee options.
3. Organic Food - The organic food industry can benefit from partnering with coffee companies that use high-quality, eco-friendly coffee beans and offer organic, ready-to-drink cold brew coffee with unique and iconic regional flavors.
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