Thrillist’s Chart Catalogs Every State’s Favorite Soft Drink
Megan Facciuolo — June 6, 2014 — Lifestyle
References: thrillist & designtaxi
Everyone has a favorite soft drink, but you may find your choice is a common one with those who live around you. The folks at Thrillist prove that different soft drinks are more liked in some places than others with this infographic.
The chart cleverly depicts popular drink choices in each state on a colorful map. Thrillist decided to create it because, like it or not, “soda is an integral part of American history,” just like the hamburger is. The map is a homage to sodas with intimate ties to different states; some are made exclusively in a state and some are mostly drank by a particular state.
According to the infographic, Alaskans love Pepsi, Georgians like Coca-Cola and Hawaiians love their home-based Hawaiian Sun fruit-punch.
The chart cleverly depicts popular drink choices in each state on a colorful map. Thrillist decided to create it because, like it or not, “soda is an integral part of American history,” just like the hamburger is. The map is a homage to sodas with intimate ties to different states; some are made exclusively in a state and some are mostly drank by a particular state.
According to the infographic, Alaskans love Pepsi, Georgians like Coca-Cola and Hawaiians love their home-based Hawaiian Sun fruit-punch.
Trend Themes
1. Regional Soft Drink Preferences - Opportunity for soft drink companies to cater to specific regional tastes by offering localized flavors and marketing campaigns.
2. Cultural Significance of Soft Drinks - Potential for soft drink companies to capitalize on the emotional connection consumers have with their regional soft drink choices and create storytelling marketing strategies.
3. State-specific Soft Drink Brands - Disruptive innovation opportunity for soft drink companies to enter or expand in states where their brand is not dominant and win over consumers with unique regional offerings.
Industry Implications
1. Beverage Industry - Soft drink manufacturers can use the regional soft drink preferences as a basis for product development and targeted marketing campaigns to increase market share in specific regions.
2. Advertising Industry - Opportunity for advertising agencies to help soft drink companies craft regional storytelling campaigns that resonate with consumers and enhance brand loyalty and engagement.
3. Tourism Industry - Tourism organizations can leverage the cultural significance of regional soft drink preferences to create unique tourist experiences and promote local soft drink brands as signature products.
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