P.S. milk sodas is a Flirty Canned Beverage Concept
Laura McQuarrie — September 2, 2023 — Marketing
References: thedieline
P.S. milk sodas, a beverage concept by Kseniia Ovchinnikova, takes a playful and minimalist yet romantic approach to hinting at the flavors each can holds. Lipstick marks where the cans would naturally be sipped appear in colors like purple, orange, pink and red, telling the story of different flavors like Ripe Plum, Juicy Mango, Fresh Lychee and Sweet Strawberry, respectively. As Ovchinnikova describes, "Each lipstick shade [...] serves as a visual gateway to the delectable experience that awaits within."
The non-alcoholic, lightly carbonated drinks are enriched with calcium and vitamins, and it boasts a milky color without interference from dyes or preservatives. This carbonated milk concept applies an aesthetically pleasing design to a drink that's widely popular in East Asia, and has the potential to grow in North America.
The non-alcoholic, lightly carbonated drinks are enriched with calcium and vitamins, and it boasts a milky color without interference from dyes or preservatives. This carbonated milk concept applies an aesthetically pleasing design to a drink that's widely popular in East Asia, and has the potential to grow in North America.
Trend Themes
1. Minimalist Flavored Beverages - P.S. milk sodas takes a minimalist yet romantic approach to hint at the flavors of each can, appealing to consumers looking for a unique and visually pleasing beverage experience.
2. Carbonated Milk Drinks - P.S. milk sodas offers non-alcoholic, lightly carbonated milk drinks enriched with calcium and vitamins, providing a healthier alternative to traditional carbonated beverages.
3. Aesthetic Packaging Design - P.S. milk sodas utilizes lipstick marks and colorful visuals on its cans to create an aesthetically pleasing experience that draws consumers in and enhances the enjoyment of the product.
Industry Implications
1. Beverage Packaging - The minimalist and visually appealing packaging design of P.S. milk sodas opens up opportunities for innovation in beverage packaging, encouraging other brands to create unique and attractive designs for their products.
2. Health and Wellness Beverages - The carbonated milk concept of P.S. milk sodas taps into the growing health and wellness trend, providing an opportunity for the development of more innovative and nutritious beverage options.
3. Flavored Milk Market - P.S. milk sodas introduces a new twist to the flavored milk market by offering lightly carbonated milk drinks, showcasing the potential for disruption and innovation within this industry.
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