The Eden Mill Passionfruit & Coconut Gin is a World Duty Free Exclusive
Michael Hemsworth — April 16, 2019 — Lifestyle
References: edenmill & thespiritsbusiness
The Eden Mill Passionfruit & Coconut Gin has been launched by the Scotland-based distillery as a new libation that aims to offer a premium flavor profile that is ideal for sipping or integration into your favorite cocktails.
The gin is reported to have notes of passionfruit, apricot and toasted coconut, which speaks to the rising demand for artisan-quality libations as of late as consumers seek alternatives to traditional varieties. The gin is a World Duty Free exclusive along with the Eden Mill Golf Gin gift and Eden Mill Original Gin, which will be available in limited quantities.
Co-Founder of Eden Mill Paul Miller spoke on the new Eden Mill Passionfruit & Coconut Gin saying, "We are excited to re-establish a presence in the travel retail market, in response to growing demand for Eden Mill on a global level. Eden Mill’s return to the duty-free market demonstrates that our range has the versatility to appeal to a broad range of gin purchasers, from traditional premier G&T drinkers, to novice gin consumers, to gift buyers.”
The gin is reported to have notes of passionfruit, apricot and toasted coconut, which speaks to the rising demand for artisan-quality libations as of late as consumers seek alternatives to traditional varieties. The gin is a World Duty Free exclusive along with the Eden Mill Golf Gin gift and Eden Mill Original Gin, which will be available in limited quantities.
Co-Founder of Eden Mill Paul Miller spoke on the new Eden Mill Passionfruit & Coconut Gin saying, "We are excited to re-establish a presence in the travel retail market, in response to growing demand for Eden Mill on a global level. Eden Mill’s return to the duty-free market demonstrates that our range has the versatility to appeal to a broad range of gin purchasers, from traditional premier G&T drinkers, to novice gin consumers, to gift buyers.”
Trend Themes
1. Artisan-quality Libations - The rising demand for artisan-quality libations presents an opportunity for distilleries to create unique and premium flavor profiles.
2. Alternative Gin Varieties - Consumers seeking alternatives to traditional gin varieties open up opportunities for distilleries to experiment with new flavor combinations, like passionfruit and coconut.
3. Global Travel Retail Market - The growing demand for premium gins, like the Eden Mill Passionfruit & Coconut Gin, in the travel retail market creates opportunities for distilleries to expand their global presence.
Industry Implications
1. Distillery - Distilleries can leverage the trend of artisan-quality libations and alternative gin varieties to innovate and create unique offerings for the market.
2. Travel Retail - The success of the exclusive Eden Mill Passionfruit & Coconut Gin in the travel retail market highlights the potential for other gins to capture the attention of global travelers and international consumers.
3. Gift Market - The versatility of gins like the Eden Mill Golf Gin gift and Eden Mill Original Gin appeals to gift buyers, presenting an opportunity for distilleries to target this specific consumer segment.
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