The Eden Mill Maverick Martini is a Take on the Pornstar Martini
Michael Hemsworth — June 9, 2020 — Marketing
The Eden Mill Maverick Martini has been unveiled by the Scotland-based craft gin distillery as its take on the iconic Pornstar Martini that's sure to satisfy discerning consumers seeking out a premium summertime libation.
The drink is made with the brand's Oak Gin, which has been paired with passionfruit and vanilla in order to pay homage to the original recipe of the Pornstar Martini. The ready-to-drink cocktail features a 5.8% ABV, and is available for sale both individually and in crates of 12.
CEO and Co-Founder Tony Kelly spoke on the Eden Mill Maverick Martini saying, "While we’d probably all rather be somewhere more exotic enjoying cocktails served to us on a beach or poolside, the Maverick Martini is the best way to enjoy a taste of professional mixology at home this summer. Perfect for socially distant picnics or cozier nights in. We’ve noticed a strong increase in demand online for our ready-to-pour range and we’re delighted the Maverick Martini will now also be on offer. Fans of Eden Mill can also now pick up the Maverick Martini alongside the Love Bellini and Berry Bramble in selected Sainsbury’s stores.”
The drink is made with the brand's Oak Gin, which has been paired with passionfruit and vanilla in order to pay homage to the original recipe of the Pornstar Martini. The ready-to-drink cocktail features a 5.8% ABV, and is available for sale both individually and in crates of 12.
CEO and Co-Founder Tony Kelly spoke on the Eden Mill Maverick Martini saying, "While we’d probably all rather be somewhere more exotic enjoying cocktails served to us on a beach or poolside, the Maverick Martini is the best way to enjoy a taste of professional mixology at home this summer. Perfect for socially distant picnics or cozier nights in. We’ve noticed a strong increase in demand online for our ready-to-pour range and we’re delighted the Maverick Martini will now also be on offer. Fans of Eden Mill can also now pick up the Maverick Martini alongside the Love Bellini and Berry Bramble in selected Sainsbury’s stores.”
Trend Themes
1. Ready-to-drink Cocktails - The emergence of ready-to-drink cocktails presents an opportunity for beverage companies to offer convenient, high-quality mixed drinks in various flavors.
2. Premium Craft Cocktails - Craft distilleries can capitalize on the demand for premium cocktails by developing innovative recipes and using high-quality ingredients to create unique flavor profiles.
3. Online Sales of Ready-to-pour Beverages - The increase in demand for ready-to-pour beverages online opens up e-commerce opportunities for beverage brands to reach a wider consumer base and offer greater convenience.
Industry Implications
1. Craft Distilleries - Craft distilleries can disrupt the cocktail market by offering unique, premium ready-to-drink cocktails that cater to consumers seeking superior taste and convenience.
2. Beverage E-commerce - The rise in online sales of ready-to-pour beverages creates opportunities for e-commerce platforms and beverage companies to provide a seamless purchasing experience for consumers.
3. Retail Partnerships - Collaborating with retail stores like Sainsbury’s allows beverage brands to extend their distribution channels and offer their ready-to-pour cocktails to a wider audience.
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