These New Whitley Neill Gins Come in Two Flavors
Michael Hemsworth — April 20, 2022 — Marketing
References: whitleyneill & conveniencestore
These new Whitley Neill gins are arriving as part of the brand's expansion of its spirits range in the UK that are perfect for use in a number of cocktail recipes. The products including the new Whitley Neill Peach Gin and the Whitley Neill Pineapple Gin, which are both handcrafted and feature a 43% ABV. The spirits are arriving at Booker and Tesco locations in 70cl bottles priced at £26 each.
Marketing Director at Halewood Artisanal Spirits James Stocker commented on the new Whitley Neill gins saying, "Tropical flavours are continuing to perform well in the spirits category, with our Whitley Neill Watermelon and Kiwi and Mango and Lime gins that we launched last summer proving to be some of our fastest selling flavours. Our new Pineapple and Peach gins continue to tap into this trend for tropical flavour combinations with brilliant, versatile liquids which we’re confident will prove extremely popular with consumers as we approach the spring/summer months.”
Marketing Director at Halewood Artisanal Spirits James Stocker commented on the new Whitley Neill gins saying, "Tropical flavours are continuing to perform well in the spirits category, with our Whitley Neill Watermelon and Kiwi and Mango and Lime gins that we launched last summer proving to be some of our fastest selling flavours. Our new Pineapple and Peach gins continue to tap into this trend for tropical flavour combinations with brilliant, versatile liquids which we’re confident will prove extremely popular with consumers as we approach the spring/summer months.”
Trend Themes
1. Tropical Flavored Gins - The demand for tropical flavors in spirits creates an opportunity for craft distilleries to innovate with unique combinations and infusions.
2. Handcrafted Spirits - Consumers are increasingly drawn to small-batch and artisanal products, presenting an opportunity for craft distilleries to produce unique and premium quality spirits.
3. Expansion of Gin Range - The expansion of gin ranges into fruit-forward flavors creates an opportunity for businesses to tap into the growing popularity of gin-based cocktails.
Industry Implications
1. Craft Distilleries - Craft distilleries can take advantage of the trend towards tropical flavors and handcrafted spirits to develop unique and premium quality gins that stand out in a crowded market.
2. Liquor Retail - Liquor retailers can capitalize on the expansion of gin ranges and growing demand for fruit-forward flavors by stocking a diverse selection of niche gins to cater to the changing tastes of consumers.
3. Hospitality - The trend towards fruit-forward gins and gin-based cocktails creates an opportunity for bars and restaurants to create unique and refreshing drink menus that cater to the changing tastes of their customers.
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