The Eden Mill 'Eden Nil' Alcohol-Free Cocktails are Tasty
Michael Hemsworth — December 26, 2019 — Marketing
References: edenmill & thespiritsbusiness
Many consumers are opting to decrease or eliminate their intake of alcohol in a bid to lead a healthier lifestyle, so brands are responding with products like the Eden Mill 'Eden Nil' alcohol-free cocktails. The ready-to-drink canned refreshments were created in collaboration with Edinburgh-based Secret Herb Garden and expert botanists, and are achieved with a distillate that features water, coriander, juniper, cardamom and lemon balm. The drinks come in two flavor options including Original Gin & Tonic and Love Gin & Rose Lemonade.
Co-Founder of Eden Mill Paul Miller spoke on the Eden Mill 'Eden Nil' alcohol-free cocktails saying, "We definitely set ourselves a challenge by creating a product that doesn’t feature Eden Mill Gin, but still has the unique Eden Mill gin taste, synonymous with our brand. Year on year, we can see there is a 25% increase in sales in no/low-alcoholic drinks. How drinks are crafted and served, and why drinks are created play a vital role in the overall experience between bartenders and customers."
Co-Founder of Eden Mill Paul Miller spoke on the Eden Mill 'Eden Nil' alcohol-free cocktails saying, "We definitely set ourselves a challenge by creating a product that doesn’t feature Eden Mill Gin, but still has the unique Eden Mill gin taste, synonymous with our brand. Year on year, we can see there is a 25% increase in sales in no/low-alcoholic drinks. How drinks are crafted and served, and why drinks are created play a vital role in the overall experience between bartenders and customers."
Trend Themes
1. Alcohol-free Cocktail Trend - There is an opportunity for brands to develop more flavorful and unique alcohol-free cocktail options to cater to the growing demand for health-conscious beverage choices.
2. Collaboration Trend - Collaborations between different industries, such as distilleries and botanical experts, can create innovative and unique products that cater to changing consumer demands.
3. Innovative Flavors Trend - Developing new and unique flavors for non-alcoholic beverages, such as the Love Gin & Rose Lemonade option, can provide a competitive edge for brands in the alcohol-free drink market.
Industry Implications
1. Beverage Industry - Brands in the beverage industry can expand their offerings and appeal to a wider audience by creating more alcohol-free and non-alcoholic options.
2. Distillery Industry - Distilleries can collaborate with botanical experts and develop new distillates to create unique and flavorful beverage options that cater to health-conscious consumers.
3. Hospitality Industry - The hospitality industry can offer more diverse and innovative drink options, including alcohol-free cocktails, to appeal to a wider range of customers and stay ahead of changing consumer trends.
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