The Kopparberg Passionfruit and Orange Gin is Bold and Fruity
Michael Hemsworth — March 15, 2020 — Marketing
References: kopparberg & foodbev
The Kopparberg Passionfruit and Orange Gin has been launched by the brand in the UK as a spirit that plays on the popularity of flavored gins by offering consumers a new option to try out. The spirit is infused with the flavors of sweet passionfruit and orange that work to provide a bold, fruity profile that maintains a 37.5% ABV. The product is, according to the brand, best served over ice with a premium tonic or lemonade mixer and finished with a slice of orange.
Head of Marketing Rob Salvesen spoke on the Kopparberg Passionfruit and Orange Gin saying, "We are extremely excited to bring our new flavor of Kopparberg gin to the UK following the success of our pink gin variants launched last year and after we’ve seen passion fruit as a key and current trend in flavor. Kopparberg is the perfect drink to enjoy with friends and we look forward to seeing Kopparberg fans making memories with a refreshing serve of the new Passionfruit and Orange Gin.”
Head of Marketing Rob Salvesen spoke on the Kopparberg Passionfruit and Orange Gin saying, "We are extremely excited to bring our new flavor of Kopparberg gin to the UK following the success of our pink gin variants launched last year and after we’ve seen passion fruit as a key and current trend in flavor. Kopparberg is the perfect drink to enjoy with friends and we look forward to seeing Kopparberg fans making memories with a refreshing serve of the new Passionfruit and Orange Gin.”
Trend Themes
1. Flavored Gin Spirits - The popularity of flavored gin spirits is a disruptive innovation opportunity for beverage manufacturers to create unique and bold profiles to capture a wider audience.
2. Infused Beverage Options - Infusing beverage options with alternative flavors is a trend that beverage manufacturers can leverage by experimenting with new flavor combinations to offer consumers more options and experiences.
3. Premium Mixers - The trend towards premium mixers offers a disruptive innovation opportunity for beverage manufacturers to create high-quality mixers that complement and enhance the unique profiles of infused spirits.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can capitalize on the trend of flavored gin spirits by experimenting with unique flavor profiles and infusions to provide consumers with new and exciting options.
2. Alcohol Retail - As the trend towards flavored and infused spirits grows, alcohol retailers can offer consumers a wider variety of unique drink options to choose from.
3. Hospitality & Entertainment - The trend towards infused and flavored spirits provides hospitality and entertainment venues with an opportunity to create unique and memorable drink menus that appeal to a wider range of customers.
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