Serena Confalonieri’s Volée States That Nature Pre-Dates Man
References: serenaconfalonieri & design-milk
The idea that nature pre-dates man, a statement that is obviously undeniable, has been explored by artists and designers who are looking to embrace escapism or to stimulate a greater respect for the natural environment. Most recently, another installation stated that nature pre-dates man, and its use of rich textures and color palettes definitely sends an optimistic message.
The site-specific Volée installation was designed by Serena Confalonieri. Located at the Teatro dei Ragazzi in Turin, the artistic activation was part of the Woodland art and design exhibition during the Nitto ATP Finals tennis tournament. Serena Confalonieri was commissioned by LEA (Lead Exclusive Area), which is associated with the event. Volée installation gave visitors the opportunity "to experience a return to nature; a place where humans are free from the effects of civilization and can live a life guided by instincts."
Image Credit: Serene Eller
The site-specific Volée installation was designed by Serena Confalonieri. Located at the Teatro dei Ragazzi in Turin, the artistic activation was part of the Woodland art and design exhibition during the Nitto ATP Finals tennis tournament. Serena Confalonieri was commissioned by LEA (Lead Exclusive Area), which is associated with the event. Volée installation gave visitors the opportunity "to experience a return to nature; a place where humans are free from the effects of civilization and can live a life guided by instincts."
Image Credit: Serene Eller
Trend Themes
1. Nature-celebrating Installations - The trend of using art and design installations to celebrate nature and inspire a greater respect for the natural environment.
2. Site-specific Art Installations - The trend of creating custom installations in specific locations to enhance the overall experience and messaging of an event or space.
3. Organic Textures and Color Palettes - The trend of incorporating natural textures and color schemes in design and art to evoke a sense of harmony with nature.
Industry Implications
1. Art and Design - There is a disruptive innovation opportunity for artists and designers to use their talents to raise awareness and stimulate respect for nature through site-specific installations and the use of organic textures and color palettes.
2. Event Planning and Management - Incorporating nature-themed installations at events and utilizing site-specific designs can enhance the overall experience for attendees and send a message about the importance of environmental sustainability.
3. Tourism and Hospitality - Hotels and resorts can create unique and immersive nature-themed experiences for guests through the use of site-specific installations and natural textures and colors in their design.
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