The TBWC World Series Collection Whiskeys are Premium
Michael Hemsworth — July 31, 2020 — Marketing
References: thatboutiqueywhiskycompany & thespiritsbusiness
The That Boutique-y Whisky Company (TBWC) World Series Collection Whiskeys are a new range of spirits from the brand that aim to offer enthusiasts with a way to enjoy an international lineup of options. The collection includes 10 varieties in total, which are crafted with the brand's own blend as well as ones from around the world that will open drinkers up to new favorites. The spirits will be available starting August 4 online from Master of Malt and will be available until stock is depleted.
TBWC Global Brand Manager Jon Ghosh spoke on the new That Boutique-y Whisky Company World Series Collection Whiskeys saying, "The world of Boutique-y Whisky is a beautiful one, and has been a busy one. In 2019, we released a significant number of bottlings and the whisky world couldn’t keep up. At times, neither could we! It meant delicious small-batch bottlings for many but, not enough time for Boutique-y storytelling. This new way of releasing Boutique-y whisky hopes to whet the appetite of drinkers looking for discovery and whisky adventure. Whilst also allowing us the opportunity to delight them with collectability, live tastings and digital content. There are no strict rules (of course), our themed releases might be grouped by producer, region, style, flavor or like this inaugural series, by the way we see the whisky category: as a world of limitless potential and delicious possibilities.”
TBWC Global Brand Manager Jon Ghosh spoke on the new That Boutique-y Whisky Company World Series Collection Whiskeys saying, "The world of Boutique-y Whisky is a beautiful one, and has been a busy one. In 2019, we released a significant number of bottlings and the whisky world couldn’t keep up. At times, neither could we! It meant delicious small-batch bottlings for many but, not enough time for Boutique-y storytelling. This new way of releasing Boutique-y whisky hopes to whet the appetite of drinkers looking for discovery and whisky adventure. Whilst also allowing us the opportunity to delight them with collectability, live tastings and digital content. There are no strict rules (of course), our themed releases might be grouped by producer, region, style, flavor or like this inaugural series, by the way we see the whisky category: as a world of limitless potential and delicious possibilities.”
Trend Themes
1. International Spirit Collections - The TBWC World Series Collection Whiskeys highlight the trend of creating diverse and global ranges of spirits, providing consumers with a wide selection of flavors and experiences.
2. Crafted Blends - The TBWC World Series Collection Whiskeys showcase the trend of blending different whiskies from around the world, offering unique and complex flavor profiles that appeal to whiskey enthusiasts.
3. Interactive Brand Experiences - The TBWC World Series Collection Whiskeys tap into the trend of offering live tastings and digital content, engaging consumers and creating a sense of collectability and adventure in the whiskey category.
Industry Implications
1. Alcohol and Spirits - The TBWC World Series Collection Whiskeys present disruptive innovation opportunities for the alcohol and spirits industry by expanding the notion of whiskey offerings and introducing new flavor experiences to consumers.
2. E-commerce and Online Retail - The availability of the TBWC World Series Collection Whiskeys online from Master of Malt highlights the potential for disruptive innovation in the e-commerce and online retail industry, where consumers can easily explore and purchase unique spirit collections.
3. Content Creation and Digital Marketing - The TBWC World Series Collection Whiskeys' focus on live tastings and digital content presents disruptive innovation opportunities in the content creation and digital marketing industry, allowing brands to engage consumers through immersive experiences and storytelling.
1.2
Score
Popularity
Activity
Freshness
