RITZ Cheese Crispers are Full of Cheesy Flavor & Satisfying Texture
Laura McQuarrie — July 9, 2020 — Lifestyle
References: mondelezinternational & prnewswire
RITZ is introducing Cheese Crispers as a new way for cheese lovers to indulge in its offerings. The RITZ Cheese Crspers are made with real cheese and boast thin, crispy textures that make satisfying snacks. The two flavors, Cheddar and Four Cheese & Herb, are made with a unique baking process and promise to satisfy a range of snacking moments.
RITZ's Patty Gonzalez, Senior Director of Marketing, describes that these new cheese crisps are "the perfect combination of cheesy flavor and crispy texture" and "Some fans will love the crispy texture, while others will love the cheesy flavor."
While snackers may already be familiar with RITZ's original crackers or the brand's Crisp & Thins and Toasted Chips, this new thin and crispy snack has the potential to satisfy more like potato chip than a cracker.
Image Credit: RITZ
RITZ's Patty Gonzalez, Senior Director of Marketing, describes that these new cheese crisps are "the perfect combination of cheesy flavor and crispy texture" and "Some fans will love the crispy texture, while others will love the cheesy flavor."
While snackers may already be familiar with RITZ's original crackers or the brand's Crisp & Thins and Toasted Chips, this new thin and crispy snack has the potential to satisfy more like potato chip than a cracker.
Image Credit: RITZ
Trend Themes
1. Cheese Crispers Trend - As consumer demand for healthier snack alternatives increases, there is a trend towards ultra-thin, crispy snacks made with real ingredients such as cheese.
2. Premium Snack Trend - As consumers look for indulgent, high-quality snacking experiences, brands are innovating to offer more premium options like RITZ's Cheese Crispers.
3. Texture Innovation Trend - As consumers seek new and exciting snacking experiences, there is a trend towards creating innovative textures and flavors in snacks, such as RITZ's thin and crispy Cheese Crispers.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the trend towards healthier snacking alternatives by introducing new products with real ingredients and unique textures, such as RITZ's Cheese Crispers.
2. Premium Food Industry - The premium food industry can take advantage of the trend towards high-quality, indulgent snacking experiences by developing new products like RITZ's Cheese Crispers with unique textures and flavors.
3. Retail Industry - Retailers can leverage the trend towards innovative textured snacks like RITZ's Cheese Crispers to attract customers who are looking for new and exciting snacking options in-store and online.
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