Doritos Dinamita Now Comes in Four Flavors to Delight Spicy Fare Fans
Michael Hemsworth — January 11, 2024 — Lifestyle
The Doritos Dinamita range has been expanded by PepsiCo to provide consumers with a way to satisfy their craving for spicy snack varieties this season. The product range includes new versions of the rolled tortilla chips in flavors like Flamin' Hot Queco, Smoky Chile Queso, Tangy Fiery Lime and Hot Honey Mustard. Each of the snacks are expected to be right at home within the existing range of flavors and build on the continued popularity of spicy foods amongst a range of consumer demographics.
The new additions to the Doritos Dinamita range are hitting store shelves now in the US and are paired with the Dinameter branding right on the lower left-hand side of each packet. This helps shoppers to immediately identify where the snack falls on the spiciness scale to make their choice wisely.
The new additions to the Doritos Dinamita range are hitting store shelves now in the US and are paired with the Dinameter branding right on the lower left-hand side of each packet. This helps shoppers to immediately identify where the snack falls on the spiciness scale to make their choice wisely.
Trend Themes
1. Expanded Spicy Snack Range - Expanding the Doritos Dinamita range to include four new flavors taps into the growing demand for spicy snacks.
2. Popularity of Spicy Foods - The continued popularity of spicy foods among various consumer demographics presents an opportunity to capitalize on the trend and offer more spicy snack options.
3. Clear Spiciness Indication - Incorporating a Dinameter branding on the packaging allows consumers to easily gauge the level of spice for a smarter snack choice.
Industry Implications
1. Snack Food Industry - The expanded spicy snack range by PepsiCo aligns with the ongoing growth in the snack food industry and caters to the preferences of adventurous eaters.
2. Spicy Food Products - The introduction of new flavors to the Doritos Dinamita range offers opportunities for the spicy food products industry to capture a larger share of the market and meet the increasing demand for fiery snacks.
3. Consumer Packaged Goods - By adding new flavors to its product assortment and providing clear spiciness indication, PepsiCo's Doritos Dinamita range demonstrates disruptive innovation opportunities within the consumer packaged goods industry and caters to the evolving preferences of modern consumers.
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