Mountain Dew Doritos Brings Together Two Iconic Brands
Katherine Pendrill — April 17, 2020 — Lifestyle
PepsiCo has made the dreams of soda lovers everywhere come true with the debut of Mountain Dew Doritos.
As of this April, Australian consumers will be able to get their hands on the brand new Mountain Dew Doritos. As the name suggests, the new snack brings together two iconic brands into one hybrid chip flavor. The result is crunchy corn chips tinged with the signature lemon citrus flavor of Mountain Dew soda. As Doritos Brand Manager Eric Burke explained: "To create this unique flavor, we partnered with our beverages and research and development teams to ensure we got the flavor just right - and we think our consumers are going to love the result."
Image Credit: PepsiCo.
As of this April, Australian consumers will be able to get their hands on the brand new Mountain Dew Doritos. As the name suggests, the new snack brings together two iconic brands into one hybrid chip flavor. The result is crunchy corn chips tinged with the signature lemon citrus flavor of Mountain Dew soda. As Doritos Brand Manager Eric Burke explained: "To create this unique flavor, we partnered with our beverages and research and development teams to ensure we got the flavor just right - and we think our consumers are going to love the result."
Image Credit: PepsiCo.
Trend Themes
1. Soda-flavored Snacks - The fusion of popular soda flavors with traditional snack foods presents an opportunity to create unique and innovative snacking experiences.
2. Brand Collaborations - Collaborating with iconic brands to create hybrid products can generate excitement and attract new customers.
3. Experiential Food Products - Combining unexpected flavors in food products can offer consumers a novel, multisensory experience that sets brands apart.
Industry Implications
1. Snack Food - Snack food companies can explore the creation of innovative and unconventional flavored products to cater to diverse consumer preferences.
2. Beverage - Beverage companies can diversify their product offerings by partnering with snack food brands to create unique soda-flavored snacks.
3. Marketing and Advertising - Marketing and advertising agencies can help promote and create buzz around brand collaborations and experiential food products for increased consumer engagement.
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