Doritos Tangy Tamarind is a First of its Kind for the US Market
Michael Hemsworth — July 20, 2022 — Marketing
The Doritos Tangy Tamarind snack chips are arriving in the US market as a first-of-its-kind product for consumers to enjoy this summer with their choice of refreshment. The chips are crafted with the brand's signature corn chips, and covered in a tangy, slightly spicy and citrusy dusting of flavoring to make them perfect for those who favor more sour flavor varieties. The chips draw are inspired by Asian, Indian and Latin cuisine, and are likely to be a hit given the popularity of spice-focused flavor varieties as of late.
The Doritos Tangy Tamarind snack chips are being launched on a staggered basis with select retailers offering them starting today with a wider nationwide launch taking place August 15, 2022. The snack chips are branded with a pop art-inspired aesthetic to make them an eye-catching addition to the snack aisle.
Image Credit: Doritos
The Doritos Tangy Tamarind snack chips are being launched on a staggered basis with select retailers offering them starting today with a wider nationwide launch taking place August 15, 2022. The snack chips are branded with a pop art-inspired aesthetic to make them an eye-catching addition to the snack aisle.
Image Credit: Doritos
Trend Themes
1. Tangy Flavor Varieties - The trend of crafting snack chips with tangy, slightly spicy and citrusy dusting of flavoring would disrupt the snack chip industry.
2. International-inspired Snacks - The trend of creating snack chips using inspiration from Asian, Indian and Latin cuisine would disrupt the international snack industry.
3. Pop Art-inspired Branding - The trend of using pop art-inspired aesthetic branding to create eye-catching snacks would disrupt the packaging and branding industry.
Industry Implications
1. Snack Chip Industry - The snack chip industry would benefit from incorporating tangy flavors in their products.
2. International Snack Industry - International snack industry would benefit from creating snack products inspired by Asian, Indian and Latin cuisine.
3. Packaging and Branding Industry - The packaging and branding industry would benefit from using pop art-inspired aesthetic branding to make products stand out.
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