Milk-Bone and Dunkin' Made a Limited-Edition Vanilla Glaze Flavor Biscuit
Laura McQuarrie — April 23, 2024 — Marketing
References: milkbone & petfoodprocessing.net
Milk-Bone and Dunkin' teamed up to create a limited-edition Vanilla Glaze Flavor Biscuit for dogs, making it easy for pet owners to treat their pets to a sweet experience reminiscent of their own eating preferences. The dog treat inspired by the chain's donuts for humans aligns with the humanification of pet products, right down to the fact that the dog-friendly donut is dipped and drizzled in a vanilla yogurt-flavored coating and topped with sprinkles.
Younger generations are embracing pet ownership and opportunities to bond with their pets through meals, snacks and rituals. Knowing that pet parents love to take their dogs with them while ordering from the drive-thru, Milk-Bone and Dunkin' created a pet-safe version of a beloved human snack.
Younger generations are embracing pet ownership and opportunities to bond with their pets through meals, snacks and rituals. Knowing that pet parents love to take their dogs with them while ordering from the drive-thru, Milk-Bone and Dunkin' created a pet-safe version of a beloved human snack.
Trend Themes
1. Humanified Pet Products - Creating pet treats inspired by human food preferences allows for a unique and nostalgic experience for pet owners.
2. Pet-friendly Snack Alternatives - Developing dog treats inspired by popular human snacks offers new ways for pet owners to bond with their furry companions.
3. Cross-industry Collaboration - Partnerships between food and pet care brands can lead to innovative products that cater to the evolving needs of pet owners.
Industry Implications
1. Pet Care - The pet care industry can explore creating more pet treats that mirror human food trends to appeal to pet owners.
2. Food & Beverage - The food and beverage industry has the opportunity to expand into the pet treats market by collaborating with pet care brands.
3. Marketing & Retail - Marketing and retail sectors can capitalize on the pet humanification trend by promoting innovative collaborations between brands.
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