Flame-Grilled Whopper Doritos are Arriving in the UK
Michael Hemsworth — March 9, 2023 — Lifestyle
The Flame-Grilled Whopper Doritos snack chips are a new collaboration snack being launched in the UK to offer snackers with an alternative way to enjoy the flavor of the namesake QSR burger from Burger King. The snack features the recognizable form of Doritos tortilla chips and have been covered in flavoring to mimic the taste of the Original Whopper. The snack is suitable for vegetarians and has a non-HFSS recipe to make it great for consumers to enjoy as part of a balanced diet.
UK Marketing Director at Doritos Lee-Teng Houston spoke on the Flame-Grilled Whopper Doritos snack chips saying, "Our shoppers are continually looking for bolder flavours and taste experiences – and this is exactly what we are giving them. The new flavour adds excitement and innovation to the category, and we expect it will fly off the shelves.”
UK Marketing Director at Doritos Lee-Teng Houston spoke on the Flame-Grilled Whopper Doritos snack chips saying, "Our shoppers are continually looking for bolder flavours and taste experiences – and this is exactly what we are giving them. The new flavour adds excitement and innovation to the category, and we expect it will fly off the shelves.”
Trend Themes
1. Collaboration Snack Chips - There is an opportunity for snack companies and QSRs to collaborate on snack chip flavors.
2. Meat-flavored Vegetarian Snacks - There is potential for plant-based snack options to emulate the flavor of meat for vegetarian consumers.
3. Innovative Snack Flavors - There is a demand for new and exciting snack flavors that offer a unique taste experience.
Industry Implications
1. Snack Industry - Snack companies should think outside the box when it comes to flavor innovation.
2. QSR Industry - QSRs can expand their brand by collaborating with snack companies to offer familiar flavors in different forms.
3. Plant-based Food Industry - Plant-based food companies can create innovative meat-flavored snacks for vegetarian and flexitarian consumers.
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