LOLO Ready-to-Drink Cocktails are Natural & Replenishing
Laura McQuarrie — May 29, 2024 — Lifestyle
References: lolodrinkcompany & myvancity
LOLO Drink Company is introducing Canadian adults to the country's first-ever ready-to-drink tequila cocktails with electrolytes. These replenishing cocktails in cans are fueled by quality natural ingredients and pure, 100% agave Tequila straight from Jalisco, Mexico.
“The RTD category is a fast-growing sector in the alcohol industry and we’re excited to introduce an innovative, electrolyte-infused formula that tastes great and meets the needs and mindset of today’s wellness-focused consumer,” said LOLO Drink Company co-founder, Adrian McInnes.
The citrus-forward canned cocktails are ready to sip in varieties like Tequila Lime Fizz and Honey Paloma Fizz which are naturally sweetened with agave and locally sourced honey. With ingredient-conscious consumers in mind, LOLO Drink Company created cocktails for wellness-minded drinkers who are just as passionate about what's in the tequila cocktails as what's left out.
“The RTD category is a fast-growing sector in the alcohol industry and we’re excited to introduce an innovative, electrolyte-infused formula that tastes great and meets the needs and mindset of today’s wellness-focused consumer,” said LOLO Drink Company co-founder, Adrian McInnes.
The citrus-forward canned cocktails are ready to sip in varieties like Tequila Lime Fizz and Honey Paloma Fizz which are naturally sweetened with agave and locally sourced honey. With ingredient-conscious consumers in mind, LOLO Drink Company created cocktails for wellness-minded drinkers who are just as passionate about what's in the tequila cocktails as what's left out.
Trend Themes
1. Electrolyte-enhanced Beverages - Products combining hydration benefits with alcoholic enjoyment could redefine consumer expectations in the wellness alcohol sector.
2. Natural Ingredient Cocktails - The demand for cocktails made with pure and locally-sourced ingredients caters to an increasing consumer preference for healthier, transparent consumption.
3. RTD Wellness Drinks - Ready-to-drink wellness-focused alcoholic beverages represent a growing intersection between convenience and health-conscious habits.
Industry Implications
1. Alcoholic Beverages - Innovations in the alcohol industry like electrolyte-infused cocktails are reshaping how consumers perceive their drinking experiences.
2. Wellness Products - The fusion of traditional wellness ingredients with alcoholic drinks unlocks new avenues for product development in the wellness sector.
3. Natural Food and Beverages - The rising popularity of natural and ingredient-focused products in the beverage market emphasizes the importance of clean, transparent labeling.
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