The Dairy Milk Medley Bar Features a Mix of Popular Inclusions
Katherine Pendrill — February 8, 2016 — Lifestyle
In an effort to reach consumers who are "looking for something special for an evening treat," Cadbury has launched its new Dairy Milk Medley bar. Designed for consumers who want a healthier way to indulge, this treat combines small portions with popular inclusions.
The new Dairy Milk Medley bar consists of a soft chocolate center filled with visible inclusions and wrapped in Cadbury Dairy Milk chocolate. There will be two versions of the new product, the first of which will contain dark chocolate chips, fudge and biscuit pieces. The second version of the chocolate bar will be filled with caramelized hazelnuts, dark chocolate chips and raspberries. Despite its small size, the gourmet ingredients make the chocolate bar a tasty way to indulge in sweet treat.
The new Dairy Milk Medley bar consists of a soft chocolate center filled with visible inclusions and wrapped in Cadbury Dairy Milk chocolate. There will be two versions of the new product, the first of which will contain dark chocolate chips, fudge and biscuit pieces. The second version of the chocolate bar will be filled with caramelized hazelnuts, dark chocolate chips and raspberries. Despite its small size, the gourmet ingredients make the chocolate bar a tasty way to indulge in sweet treat.
Trend Themes
1. Gourmet Chocolate Bars - Introducing more innovative ingredients and flavors into chocolate bars could disrupt the traditional chocolate market.
2. Healthy Indulgence - Creating smaller portions with healthier inclusions could create a new market for people looking for a sweet treat without sacrificing their health.
3. Visible Inclusions - Inclusions that are visible in the chocolate bar could appeal to consumers who want a tactile experience while eating their chocolate.
Industry Implications
1. Confectionery - The chocolate industry can introduce more gourmet ingredients in their products to satisfy consumers' evolving palates.
2. Health and Wellness - The trend towards healthier ingredients in indulgent treats could create new opportunities for companies aligned with health and wellness.
3. Packaged Food - Innovations in packaging and new flavors could make chocolate bars an attractive product for those seeking a quick, indulgent snack on the go.
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