These New Cadbury Inventor Bars Come in Three Flavors
Michael Hemsworth — June 23, 2021 — Marketing
References: cadbury & talkingretail
These new Cadbury Inventor bars are being launched by the brand as a limited-edition product for curious foodies to try out and figure out which is their favorite. The new flavors include the Cadbury Dairy Milk Fizzing Cherry, Cadbury Dairy Milk Banoffee Nut Crumble and the Cadbury Dairy Milk No Frownie Brownie, which were created by civil engineer Roxy, father Josh and student Sophie, respectively. Each of the bars are being launched in 110-gram sizes at a price point of £1.49 each and will be available until September.
Cadbury Tablets Brand Manager at Cadbury Pippa Rodgers explained the new Cadbury Inventor bars further saying, "We know the Cadbury Inventor competition is a shopper favourite because it allows for delicious new ingredients and flavours to be explored and tasted, and this year has really set the bar high. Together with Josh, Roxy and Sophie, we could not be more excited to share the three delicious Cadbury Dairy Milk flavours with the nation. It is time for us to put it to our experts, our shoppers, to ‘Be The Judge’ and decide what bar is worthy of returning to shelves next year.”
Cadbury Tablets Brand Manager at Cadbury Pippa Rodgers explained the new Cadbury Inventor bars further saying, "We know the Cadbury Inventor competition is a shopper favourite because it allows for delicious new ingredients and flavours to be explored and tasted, and this year has really set the bar high. Together with Josh, Roxy and Sophie, we could not be more excited to share the three delicious Cadbury Dairy Milk flavours with the nation. It is time for us to put it to our experts, our shoppers, to ‘Be The Judge’ and decide what bar is worthy of returning to shelves next year.”
Trend Themes
1. Consumer-curated Products - The trend for consumer-curated products can be observed in the Cadbury Inventor bars that allow customers to vote on their favorite flavor and potentially influence future product development.
2. Limited-edition Offerings - Cadbury's decision to release the Inventor bars as a limited-edition product may create a sense of urgency that drives sales and allows for experimentation with new flavors without long-term commitment.
3. Experiential Marketing - The Cadbury Inventor competition and limited-time release of the winning flavors can be viewed as a form of experiential marketing that engages customers and creates buzz around the brand.
Industry Implications
1. Food and Beverage - The food and beverage industry can learn from Cadbury's consumer-centric approach and experiment with new flavors, limited editions, and innovative packaging to create buzz and engage customers.
2. Marketing and Advertising - The marketing and advertising industry can explore ways to create experiential campaigns that encourage customer participation, generate excitement, and build brand awareness.
3. Retail - Retail industry players can take the lead from Cadbury's time-limited promotions and customer-designed products to create excitement and increase sales by offering limited edition products and engaging with customers to solicit their input and feedback.
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