The Cadbury Plant Bar will Come in Two Varieties
Michael Hemsworth — October 7, 2021 — Marketing
References: mondelezinternational & talkingretail
The Cadbury Dairy Milk bar is one of the brand's most popular and recognizable confections, which is something the new Cadbury Plant Bar takes in stride to offer consumers a plant-based alternative. The candy bar will come in two varieties including Smooth Chocolate and Smooth Chocolate with Salted Caramel, which are both crafted with almond paste to achieve a taste and texture similar to what's possible with milk ingredients. The bars are thus characterized by having a hint of nuttiness and will launch in the UK in November in 90-gram bars for £2.50, and come packaged in wrappers with 100% plant-based packaging.
UK Managing Director at Mondelēz International Louise Stigant commented on the new Cadbury Plant Bar saying, "With 500,000 participants in this year’s Veganuary – double the number of participants from the year before – the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent. At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.”
UK Managing Director at Mondelēz International Louise Stigant commented on the new Cadbury Plant Bar saying, "With 500,000 participants in this year’s Veganuary – double the number of participants from the year before – the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent. At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.”
Trend Themes
1. Plant-based Confections - As more consumers seek plant-based alternatives, there is disruptive innovation potential for companies to create confectionary treats made from alternative ingredients.
2. Vegan Snacking - As more individuals participate in Veganuary, there is room for disruptive innovation in the snack industry to provide plant-based options that cater to a growing demand.
3. Eco-friendly Packaging - As more companies look to environmentally-friendly solutions for packaging, there is room for companies in the food industry to create 100% plant-based packaging for their products.
Industry Implications
1. Confectionary - Disruptive innovation opportunities exist for companies within the confectionary industry to create plant-based alternatives to traditional products, satisfying a growing demand for plant-based options.
2. Snack - As more individuals opt for plant-based diets, there is an opportunity for companies within the snack industry to create and market products that cater to this consumer trend.
3. Packaging - As more consumers look to reduce their ecological footprint, there is room for companies within the packaging industry to create environmentally-friendly solutions such as 100% plant-based packaging.
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