The Cadbury Nuttier Range Includes Three Tasty Options
Michael Hemsworth — December 5, 2020 — Marketing
References: cadbury & talkingretail
The Cadbury Nuttier range has been unveiled by Mondelēz International as a new lineup of health-focused treats for consumers who are looking for a way to start the year off on the right foot.
Set to launch in January 2021, the candy bar range has three flavor options including Coconut & Almond, Cranberry, Peanut & Almond and Peanut & Almond. The bars are reported to have lots of fiber and a recipe that has more than 40% of the composition achieved using fruits and nuts.
Brand Manager for the Cadbury Nuttier at Mondelēz International Lyndsey Homer spoke on the new Cadbury Nuttier range saying, "Cadbury is in prime position to deliver growth for the ‘healthier bars’ category, catering for the growing shopper demand for snacks that are wholesome, but still deliver on taste. Not only do we know that the ‘healthier bars’ category is very popular, but we’re confident Nuttier is one of our best tasting bars yet, performing exceptionally in testing. This, combined with its striking packaging that will stand out on shelf, will mean Cadbury Nuttier is sure to be a hit for shoppers.”
Set to launch in January 2021, the candy bar range has three flavor options including Coconut & Almond, Cranberry, Peanut & Almond and Peanut & Almond. The bars are reported to have lots of fiber and a recipe that has more than 40% of the composition achieved using fruits and nuts.
Brand Manager for the Cadbury Nuttier at Mondelēz International Lyndsey Homer spoke on the new Cadbury Nuttier range saying, "Cadbury is in prime position to deliver growth for the ‘healthier bars’ category, catering for the growing shopper demand for snacks that are wholesome, but still deliver on taste. Not only do we know that the ‘healthier bars’ category is very popular, but we’re confident Nuttier is one of our best tasting bars yet, performing exceptionally in testing. This, combined with its striking packaging that will stand out on shelf, will mean Cadbury Nuttier is sure to be a hit for shoppers.”
Trend Themes
1. Health-focused Candy Bars - Disruptive Innovation Opportunity: Food companies can explore the trend of health-focused candy bars by creating tasty options with higher fiber content and a composition achieved using fruits and nuts.
2. Wholesome Snacks - Disruptive Innovation Opportunity: Snack manufacturers can tap into the growing demand for snacks that are wholesome yet still deliver on taste, offering consumers a guilt-free indulgence.
3. Sustainable Ingredients - Disruptive Innovation Opportunity: Companies can develop candy bars using sustainable ingredients like fruits and nuts, appealing to eco-conscious consumers and addressing environmental concerns.
Industry Implications
1. Food and Beverage - Disruptive Innovation Opportunity: The food and beverage industry can capitalize on the trend of health-focused candy bars by introducing innovative products and flavors that cater to health-conscious consumers.
2. Snack Manufacturing - Disruptive Innovation Opportunity: Snack manufacturing companies can leverage the demand for wholesome snacks by creating innovative, nutritious options that align with consumer preferences.
3. Packaging - Disruptive Innovation Opportunity: Packaging companies can help brands stand out on shelves by designing eye-catching, striking packaging for health-focused candy bars, attracting consumer attention and driving sales.
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