Cadbury's 'Madbury' Invites Chocolate Lovers to Make Their Own Bar
Laura McQuarrie — December 18, 2019 — Art & Design
References: madbury.in & food.ndtv
Cadbury's 'Madbury' campaign invites people to invent their very own chocolate bar, which has the potential to become the next limited-edition flavor for the chocolate brand. To see their dream Cadbury bar come to life, chocolate lovers are invited to visit the dedicated Madbury site, mix up to two ingredients, give their creation a name and describe what makes the bar a standout.
Some of the ingredients that can be combined to create a brand-new Cadbury Dairy Milk bar include popcorn, salted caramel, pistachios and strawberries, which are organized into categories like Fruity, Crunchy & Chewy, Healthy & Nutty or Spicy.
Ultimately, five finalists will be selected and two winners will be determined when the public casts their vote.
Image Credit: Cadbury
Some of the ingredients that can be combined to create a brand-new Cadbury Dairy Milk bar include popcorn, salted caramel, pistachios and strawberries, which are organized into categories like Fruity, Crunchy & Chewy, Healthy & Nutty or Spicy.
Ultimately, five finalists will be selected and two winners will be determined when the public casts their vote.
Image Credit: Cadbury
Trend Themes
1. Customized Chocolate Bars - The trend of allowing consumers to customize their own chocolate bars presents opportunities for companies to engage with their customers and create unique, personalized products.
2. Interactive Brand Campaigns - The rise of interactive brand campaigns, such as Cadbury's 'Madbury' campaign, offers a disruptive innovation opportunity for companies to enhance brand loyalty and customer engagement.
3. Limited-edition Flavors - The popularity of limited-edition flavors, like those created through Cadbury's 'Madbury' campaign, indicates a trend towards novelty and exclusivity in the chocolate industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the trend of customized chocolate bars by offering options for personalized creations and catering to individual tastes and preferences.
2. Marketing and Advertising - The marketing and advertising industry can leverage interactive brand campaigns to create immersive experiences for consumers and build brand recognition and loyalty.
3. Confectionery - The confectionery industry can capitalize on the trend of limited-edition flavors by regularly introducing new and exciting flavors to captivate consumers and drive sales.
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