The Crockpot 50th Anniversary is Being Celebrated with an NFT
Laura McQuarrie — October 14, 2021 — Art & Design
References: crock-pot & prnewswire
The 50th Crockpot anniversary recognizes the creator of the original slow cooker and the creation of the brand's first-ever NFT. The NFT is currently up for auction on the OpenSea platform and it takes the form of a GIF that looks back on the brand's inception in 1971 up until present day.
The first non-fungible token from the brand references the newly launched Design Series and it celebrates one design per decade. As Christine Robins, CEO of Home Appliances at Newell Brands, says "We wanted to celebrate our history without getting too nostalgic. Minting an NFT might seem like an unexpected move from the Crockpot team, but expect to see more newness from our brand as we embark on the next 50 years."
Proceeds from the NFT auction will go towards supporting Feeding America.
The first non-fungible token from the brand references the newly launched Design Series and it celebrates one design per decade. As Christine Robins, CEO of Home Appliances at Newell Brands, says "We wanted to celebrate our history without getting too nostalgic. Minting an NFT might seem like an unexpected move from the Crockpot team, but expect to see more newness from our brand as we embark on the next 50 years."
Proceeds from the NFT auction will go towards supporting Feeding America.
Trend Themes
1. NFT Brand Celebrations - Brands are creating NFTs to celebrate their milestones, honoring their history and promoting their products.
2. Animated Brand History - Animated brand histories, like those presented in NFTs, engage customers and attract collectors.
3. Charitable Nfts - Brands create charitable NFTs, donating proceeds to supported organizations, promoting goodwill among customers.
Industry Implications
1. Home Appliances - Home appliance companies can use NFTs to celebrate their milestones, engage customers, and promote their latest products.
2. Art and Collectibles - The NFT revolution has disrupted the art and collectibles industry, presenting a new way of collecting and trading digital assets.
3. Charity and Non-profit - NFTs can be used for charitable causes, providing a unique way to raise funds and promote engagement from customers.
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