Bojangles Dedicated Its First-Ever NFTs to Chicken Supremes
Laura McQuarrie — December 7, 2021 — Marketing
References: bojangles & businesswire
With the aid of seven North Carolina artists, Bojangles recently dropped its first-ever collection of NFTs and they are entirely devoted to Chicken Supremes. Stating that "Our Chicken Supremes are so delicious they deserve to be made into collectible art," Bojangles is exploring the place where the world of art and food meet with unique NFTs.
As the brand makes its first strategic foray into the Metaverse (or the Chickenverse,) fans have the change to get their hands on one-of-one creations by self-taught graffiti artists, illustrators, animators, graphic designers and photographers. Bidding is taking place on Rarible and this NFT collab serves to celebrate Bojangles' 4-Piece Chicken Supremes Dinner. The highest bidder on each of the seven one-of-one tokens will get ownership of the token, and win free Chicken Supremes for a year.
As the brand makes its first strategic foray into the Metaverse (or the Chickenverse,) fans have the change to get their hands on one-of-one creations by self-taught graffiti artists, illustrators, animators, graphic designers and photographers. Bidding is taking place on Rarible and this NFT collab serves to celebrate Bojangles' 4-Piece Chicken Supremes Dinner. The highest bidder on each of the seven one-of-one tokens will get ownership of the token, and win free Chicken Supremes for a year.
Trend Themes
1. Food-themed Nfts - The trend of blending food and art through NFTs creates opportunities for food brands to tap into the world of digital collectibles.
2. Fast Food Metaverse Integration - The integration of fast food brands into the Metaverse presents new marketing avenues and opportunities for fan engagement.
3. Branded NFT Collaborations - Collaborations between brands and artists in the creation of NFTs builds brand awareness and offers unique collectible opportunities for fans.
Industry Implications
1. Fast Food - Fast food chains can leverage food-themed NFTs to market their products to a digitally-savvy audience.
2. Art - The trend of creating NFTs that blend food and art provides new opportunities for artists to showcase their unique talents.
3. Digital Collectibles - The rise of NFTs as a new form of digital collectibles presents opportunities for innovative entrepreneurs to create new collectible markets.
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